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Real estate is the largest asset class in the world and the largest financial investment for most people. It is also a service that everyone needs, from residential needs to business needs.
Therefore, it is important to always update the latest information about this industry. Especially in today's digital era, visual information has become the most popular content in the world.
Many companies have used video marketing as their marketing strategy. So, it's time for your real estate business to use video as a marketing strategy. You can also do a video marketing checklist to help you plan your video campaign.
This strategy is proven to be effective and efficient. Especially for the real estate business where there are still many people who do not understand the real estate industry.
That's why videos will help to educate your viewers about the real estate industry. Not only to educate but there are also many types of video marketing with various purposes that you can use depending on your business needs and goals.
Why Is Video Marketing Important for Real Estate Business?
Video content has become the most popular content in this digital era. The potential for your marketing videos to go viral and last a long time on social media is certainly profitable and has a long-term effect on your business.
Video marketing is a perfect strategy to promote a business in the real estate market. This strategy can help increase an agency's visibility and reach or show the right property to the right customers with real thrills through moving visual images.
According to the National Association of Realtors, online video sites are rapidly growing in popularity, with 36% of people using video as a source of information during home searches.
So, video marketing can help your business successfully reach potential customers and ensure they complete their purchases.
10 Types of Video Marketing for Real Estate Business?
Before you decide to make a marketing strategy with video, you must choose the type of video that suits your real estate business needs because many types of video marketing will help your business to achieve its goals.
Therefore, you need to know the types of video marketing that you will use according to the goals and needs of your real estate business.
1. Explainer Videos
When promoting your real estate agency, customers must fully understand what makes your products or services stand out in the local market. With an explainer video, you can visually display the property and its sales attractively and clearly.
Explainer videos are short marketing videos, less than a few minutes in length that simplify explanations of complex processes, products, services, or business elements.
Explainer videos also allow you to illustrate your real estate business qualities in a simple but engaging way while capturing the essence of your real estate business. It also can be used for your animated commercials.
The perfect marketing strategy for video ads that can attract new potential customers and compete with your competitors.
2. Listing Videos
Listing video is one of the best videos for the real estate business.
Showcasing the property you represent in an appealing angle and shot is an effective way to impress top-of-the-funnel prospects by learning about the properties in your market which lead to attracting your customer to purchase your products.
You can begin with highlighting specific lists and showcasing their best features. Take a video tour of the inside, show off the outside, use affordable aerial footage, and cover several bedrooms, bathrooms, amenities, and more.
3. Testimonial Videos
One of the most important types of videos is customer testimonial videos which provide strong and convincing reviews of your services directly from past or current customers.
They carry a lot of trust and credibility and can be the biggest motivator for prospects who are close to making their purchase decision. This type of video will help real estate businesses to gain the trust and loyalty of old and new customers.
4. Neighborhood Tour Videos
The next type of video is a neighborhood tour video. This type of video is essential for showcasing every facet and corner of your client's house.
But one important factor that practically every home buyer considers in their final buying decision is the neighborhood in which they will live.
Showcasing the best that a given environment has to offer. Highlight your favorite attractions, restaurants, parks, schools, and other communities, plus some of the best properties in town.
5. Tutorial Videos
Video tutorials are content that provides tips, tutorials, and ways to use a tool or feature in a property product for the real estate business. This type of video is very suitable for introducing various superior features of a product, including property products.
This type of video will help increase brand awareness and increase customer trust and loyalty to your real estate business. Reviewers and vloggers often use this type of content because it is educative and interesting.
6. Live-Stream Videos and Ask Me
Live video streaming is the type of video that has caught the attention of agents and brokers across the country. This type of video marketing can effectively attract subscribers, anyone with a link to your stream can join in and hear your explanations and the topics you want to cover.
After the live stream explanation session, you can give the audience the opportunity for a question and answer session about your real estate business industry.
Cover some of the most frequently asked questions and make sure your answers provide value and questions about topics they're curious about. You can download frequently used live-streaming apps like Periscope and Meerkat.
7. Brand Promotional Videos
Brand promotion videos are the most versatile marketing videos you can use in your marketing strategy. It can be a featured clip that autoplay on your YouTube page, used during list presentations, played at conferences to explain your business, and in many other capacities to spread awareness of your brand.
This video can help your business to convince potential customers to choose you over your competitors.
8. Housing Market Update Videos
Housing market update videos are videos intended for your clients who are not keeping updated with the latest news about the local housing market.
These videos can provide your clients with insight into product updates in your real estate business and current housing market updates, such as new home construction and the latest sales data.
This will help your business gain customer trust effectively and make a big impact in the long term.
Now you must have a better idea of what you should include in your real estate marketing strategy. Of course, using video as your marketing strategy is practically a necessity as more and more online users depend on video content.
The power of video provides your business with various options of marketing video types to easily start creating videos that fit your personality and brand.
With the ideas of video marketing above, you can start establishing a video marketing strategy that helps you generate more real estate leads.
Andre Oentoro is the founder of Breadnbeyond, the award-winning explainer video services. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro