Episode 111 – Honorée Corder on The Military Millionaire Podcast

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Honoree Corder on The Military Millionaire Podcast

Episode 111 – Honorée Corder on The Military Millionaire Podcast

 

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00:00 - 05:00

Intro:

Welcome to the military millionaire podcast where we teach service members, veterans and their families how to build wealth through personal finance, entrepreneurship and real estate investing.

I'm your host, David Pere. And together with my co host, Alex Felice, we're here to be your no BS guys along the most important mission, you'll ever embark on, your finances.

Roger Vic one Oscar Mike.

David:

What's up military millionaires. I'm your host, David Pere, and I am here with my co host, not Alex, but Shelby Osborne today, although she is using his equipment, and I told her, I was gonna make the joke about Alex having a better hair day today. So if you ever listened to the show, I hope he gets better.

But, uh, we have today our guest is Honoree Corder, which is super exciting to me for a couple of reasons. So Honoree wrote a book called You Must Write a Book, which I agree with and that's why I have a book at the editor. But she wrote this book. And it's very intuitive and very good gives a lot of great reasoning for why to write a book, why you need to write a book, how to write a book, and I love it.

And she's also written dozens and dozens and dozens and dozens of other books. And most noted, well, maybe not most notably, but the ones that would probably ring a bell for you guys that she had helped with the Miracle Morning series, which is awesome, right? So those are books that everybody, well, maybe not everybody loves, but I love. I know Shelby loves them. And we talk about it all the time.

So Honoree this is awesome. Thank you. Welcome to the show.

Honoree:

I am so excited to be with you. Thank you for having me.

David:

Yeah, could you just briefly tell a little bit of your story about how you got started? I mean, writing a book is not exactly like everybody's dream one day, most people don't wake up and say I'm going to write, you know, 40 books this next few years.

Honoree:

That is correctable.

So my background is business and executive coaching. I started as a business coach and moved into executive coaching, the way you promote yourself as a coach is you speak. So you do the free speaking circuit for a while. And then someone called me and said, I only have 30-$500 for a speaker and I'm sure that's less than what you make, you know, would you be willing to come and speak and I was like, oh, please. happy dance. Okay, sure. Yes, that's totally fine.

And then I then became a paid professional speaker. So I was doing coaching and speaking and training. And then I met Mark Victor Hansen at a conference. And he asked me what I did. And I was very proud of myself to go, I'm a coach and the speaker and I, you know, did a little hair flip and, and he said, well, that's nice honey, you must write a book.

Every expert has a book, everybody's a coach. And so if you want to stand out, you have to have a book to hand out. And I went, oh, well, alright then. And I asked him a whole bunch of other questions. And I took his advice. The most important part of that is he said, you must write a book. And I said, okay, you're the expert. I'm gonna listen to you. And I didn't listen to the Gremlin voice in my head that said, were you to write a book and you didn't go to college, and you don't have a writing certification or degree or any of those things. I just listened to what he said, I took the advice that he gave me and I put it in the form of a book. And it radically changed the course of my life in so many ways, including the fact that I'm here talking to you. And I got to be the co-creator of the Miracle Morning book series. Yes, etc, and so on.

Yeah, so that's the basic, that's the beginning, man. In the beginning. There was a conversation.

Shelby:

So many questions.

David:

Oh, well, so I think my favorite part of that was that you pointed out that someone gave you some advice. You took it?

Honoree:

Yes.

David:

Yeah. I think that's a key. Even even from a mentor standpoint, right? Like, as you start working with people and coaching people, you find very quickly that there are people who will go out of their way to ask you for advice, or even pay for advice or whatever. And then you give them your thoughts. And then they come back six months later with the same problem. And you're like, well, did you do this, this and this? Either excuses or just a blatant, like, no, you know. And so it's very refreshing to find people who will look like, like, I think that's a key metric of success is like, if someone gives you some advice, and they're there, if they're the right person to listen to right.

Honoree:

Right.

David:

And then you do it, or at least try it. So I think that's, that's very powerful. And obviously it worked out for you.

Honoree:

It has worked out. Yes. I'm so grateful for that for sure. Yes.

Shelby:

So how does that look? What does that look like? When you know, you talked to this you made this decision and you're gonna write a book.

So then what and also what did you decide to do, you know what that first book looked like?

05:00 - 10:00

Honoree:

Yeah great question. And so there were questions that I asked him, right? He asked me a question, do you have any? Because I said, I'm a speaker and a coach. And he said, do you have a presentation or a speech that you've given over and over that people like? And the answer to that was yes. And he said, that's your book, write that down.

And what I decided to do was legitimately, like, take that advice, like, so I sat for three days in a chair, and typed the book. And when I was done with it, I was completely done with it. I didn't look at it for a while because my sponge was full or empty, depending on how you look at it, right? It was like, oh, I'm over that. But I really wanted to fulfill that advice, I intuitively knew something that I absolutely know now, which is that experts can charge more and do charge more for their advice. And you are an expert, when you have a book, every expert has one thing in common. And it's that they are the author and the authority. And so when you hand someone a business card, what you can say to them is, hey, would you throw this away for me? Because really, you're just taking your 500 business cards and putting them in 500 trash cans, ultimately, but if you have a book to hand, someone, you don't throw that away.

Intuitively, I knew I must do it. And I didn't know why. And I followed through on that advice. And so my advice to someone who maybe doesn't give a speech that is popular is to write down people, them but people before and one of the questions that people are asking you, and put those in some kind of logical or linear order. And then what are the questions you wish people would ask you? Because they don't know what they don't know. So what do you not know about real estate? Or what are your buyers not knowing about real estate? Or what do your income stream builders not know about building those income streams that they should be asking you, but they just don't know. They don't have a line of sight to it. They have blind spots. Because they don't know what they don't know. And that would be the outline of your book. Does that make sense?

Shelby:

That makes so much sense. Because I was sitting here when you know, when you said I'm going to write a book in my head, I was like, oh, man, like, where do you even I would have no idea what to write about. But what you just said about the presentation and writing about, you know, essentially what you know, I have found that to be completely true is like people who know something, take that knowledge for granted. Whereas there's a lot of people out there who think that your little tidbit is just amazing.

So I think that that's very cool. Awesome.

Honoree:

Awesome.

Yeah. So that's, that's where I would say start and then just start capturing those ideas. And then you have the answers. That's the best part is people are coming to you asking the questions because you have the answers. And then you fill in. What's the answer? You write down the answer. It's actually more simple than people make it, especially with nonfiction, right? Nonfiction is what we're talking about, a directive book that sets you apart as an authority, you have the answers to it, write the questions, and then write your answers. That's the very beginning of the process. That's the, you know, simplifying the beginning of the process. But that really is good.

Shelby:

I have more questions.

But David, I don't want..

You go for it.

David:

No, no, you go for it. Go for it. I'm curious.

Shelby:

What's the next piece?

So you have you've just brain dumped, you've brain dumped everything on to you know, written it all out. And then what, what's next?

Honoree:

Well, so simultaneous to writing a book. So this is the writing the book track, simultaneous to writing the book is the producing the book track. And you need a team of great people to help you. There are schools of thought and people who will stand even on a stage and say, just write and publish your book on Amazon, it's super easy. And yes, write your book and publish it on Amazon. It's super easy, but they're missing some critical components.

My philosophy is you think long term, you think the long term play. And the word I like to use is legacy. So if you just brain dump it, write it, don't do all the other pieces, publish it on Amazon, then you don't take advantage of the long term play, and you don't have a legacy. And you're certainly not going to look back 20 years from now and go, I am so glad that I designed my own cover, I am super excited that I didn't pay an editor to make my book.

Shelby:

Awesome.

Honoree:

Said no one ever, right? So there are some critical components that take your book from up here in your mind to this a book that you are proud to have to hand to someone. When they ask you for a business card and you say, Well, I do have a business card, but I actually have a book and you watch the transformation on their face. Because almost everyone wants to write a book and the fact that you've done it means you've elevated yourself not only as the expert in the thing that they want to know about, but also because you've done that really cool thing that they also want to do and it engendered one conversation.

10:00 - 15:00

David:

As somebody who is getting chapter by chapter back from the editor on his first book, I can confirm that my entire audience is very happy. I did not save the money on an editor because Holy crap, there's a lot of red.

It is a...

Honoree:

Crime scene.

David:

I always I always joke. Yeah, I joke because I'm like, man, the military prepared me so well for writing a book. And then everyone's like, what do you mean? I'm like, well, as a young Marine, you learn very quickly that no matter how perfect your naval letter format is, when you hand it to that really bored Lieutenant, who has nothing better to do, then go back to the Naval Academy, where he's been trained to just read pen everything to perfection, you just get back a read document with like one word left. And so this is basically what editing is, I mean, it's insane the number of cuts that I get, but it's so much better than what I wrote, I'm like, you're gonna make me sound awesome.

Honoree:

Yes, and that is the editor's job. And it wasn't until book 52 that my editor wrote back and I expected that I set with anyone that I work with, and whatever way is that we're going to get this document back, and you're going to turn it in, and you're going to, you're going to do a hair flip. And you're going to say, this is awesome. I did an amazing job. I'm super proud of myself, you know, insert pizza here, right? There's some celebrating, and then you get it back. And it looks like a crime scene. And this is not an indictment of your writing, your education, your experience, your knowledge, nothing. It is what the editor is meant to do is to make the read on behalf of the reader, a smooth rid.. Vega in the Walmart parking lot with speed bumps, right?

So it's like it's the difference in the read for the reader, you want the reader to like you, and want to engage with you in a deeper and better way. That's the whole purpose of the book is to give knowledge and the right person is going to say, what are you doing later? Right? Now, of course, you have something else I can do. How can I engage with you, right, because you're the expert. Now I want to, I want to, I want to work with you in a deeper and more meaningful way, perhaps.

Sponsor:

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Shelby:

I have another question.

Honoree:

Okay.

Shelby:

Okay, so, so there's different vibes of books, there's different vibes and personalities. And I think that, you know, if I were to write a book, I would want my personality and my own, you know, energy to come through.

So is there a process in choosing an editor? Like, are there different editors who specialize in different things, how does that work?

Honoree:

Yeah. So you know, that document you file every spring with the IRS?

Shelby:

Yes.

Honoree:

So the first thing you want to do when choosing an editor is make sure that their little box says editor, it doesn't say friend, 10th grade English teacher, neighbor, someone who reads a lot. It needs to be a professional editor for whom that is what they do.

The next thing is you want to have someone who follows a Manual of Style. And the third thing is you want to have someone who has their roots or their background in traditional publishing, because what they've been taught and what all of those dots mean, right? That criteria means that they will leave in your voice and take out your mistakes.

Shelby:

I love that.

15:00 - 20:00

Honoree:

And my voice is very strong. My readers will say, I know this is your book because I was. I've listened to you and I, right, they've listened, they will have listened to you on the podcast, they will have talked to you. And they will want to hear your voice in your words. And I had an editor once who really wanted to work with me. And I was in the process of writing a book. And I said, all right, I'll give you a chapter. And he took my voice out of my writing. And I said, don't homogenize me, don't make me sound like anybody could have written this book. There are a lot of books out there that are homogenized. Anybody could have written them. There's no turn of phrase, there's no personality that belongs to the author.

Now, if you don't have a personality, if you're more dry, or serious or scientific, there's nothing wrong with that. It's still your voice. It needs to sound like you. But if you have tons of personality, and you are, I mean, I am snarky and sarcastic and fun. But I'm also serious. I take things very seriously. But I don't take myself too seriously. It's not so serious, that it's a snooze fest that makes sense. And capturing that balance is what great editors are able to do. And to that end, you will pay for that. It's going to be an investment. And if it is an investment that's well worth it.

Shelby:

Totally.

David:

Yeah, I concur.

It's definitely an investment question in that regard. Since you mentioned the voice. I'm curious what your thoughts are on ghost writes.

Honoree:

I love ghost writers.

David:

And, okay..

Honoree:

I love ghost writers and ghost writers are for the person who does not fancy themselves as a writer. They don't feel confident in their writing. And they wonder if there's a process for that and a great ghostwriter is able to make the book sound like the person.

As a matter of fact, I know the person. She's a good friend of mine who wrote Loretta Lynn's latest book about her relationship with Patsy Cline. And the minute I started reading the book, I read other books by her. And the minute I started reading this book, it's like this is by Loretta Lynn, right. This is a book by Loretta Lynn Marotta who did not write this book. Incidentally, I was at an event yesterday where a big guy in the Nashville country music scene for 40 years and I went up to him and I said, have you read his book about her relationship with Patsy and he said, Oh my gosh, I love that book. And the thing I love the most is it sounds exactly like Loretta and I so I know the ghostwriter for that book, so I'm going to call her right away and tell her a great ghost writer actually prides themselves on showing the movie.

If you would like to take over a person a great ghostwriter actually takes over the personality of a person and learns their terms of phrases, and how they speak and is able to capture that not just mimic it, but actually capture it in word form. It's a very unique and special talent and rate ghostwriters are paid very well, and do very well, because there is a lot of need for that type of work.

David:

Cool. That's Yeah, that's, that's actually really cool.

Shelby:

So...

David:

I was gonna say, what’s the next one.

Honoree:

What’s your next question Shelby? I'm ready.

David:

This is working out better because I read your book very recently, right. So I wouldn't know some of these answers I've heard part of through the book. So I wouldn't have thought to ask the question. And so this is way better for the listener.

Shelby:

Yeah. Coming in blind over here. Okay, so what's the ghostwriter thing? So is that what do they have to like, record, you know, like, tell their story, like a recording and then the other person translates? Or is, yeah, is that what happens?

Honoree:

So Alice Sullivan is a good friend of mine and a colleague of mine, and we do projects together, and she will spend about 12 hours with the author asking them questions and recording the answers and then having it transcribed. And then she takes that and then turns that into a book so that the voice of the author is really captured very well and also was clean, right? It's it's, it sounds easy. You just record it and transcribe it and then turn it into a book. Oh, those are the three main steps and the 487 steps that actually go into it. Yeah.

Shelby:

It's amazing. I love that.

The wheels are turning over here.

Honoree:

I know, they're great, right? Yeah.

David:

Yeah. And, and I, I am a fan of the ghostwriter. So I wrote this one, but I was originally looking at using a ghostwriter who had written so I found this guy and in the back cover of one of the books they gave a credit like Oh, hey, thanks for this car for hanging out with us on the retreat. For the book tribal millionaires, and so I was like, Oh, hey, Oh, really? I really like this. Yeah. And so I went, and I saw that I go to his website, and I'm like, I've read that book. I've read that book I've written, I was like, oh, my goodness, this guy, you know, it was a little out of my active duty price range for a first book.

20:00 - 25:00

Honoree:

Dan is a top shelf ghostwriter who charges commensurate for his experience.

David:

But he sat on the phone with me for a full hour and talked through ideas and ways I could or should go and was very, very, very helpful. And, you know, absolutely would use him in the future. So I was, I'm a huge fan of that idea. And, anyway, so all that to say, I'm glad to hear that, you know, it's it's, I mean, he seemed awesome. So..

Honoree:

No, I actually ghost wrote two books. And Dan was my kind of mentor behind the scenes editor on that, on that, one of those projects that informs the other project. So..

David:

That's awesome.

Honoree:

Yes. I'm very familiar with Dan, and we're good friends. And he's, he's tremendous. And if you can afford him, say yes, thank you, man. I have another. He's an incredibly talented writer.

Shelby:

That’s cool.

Honoree:

Yeah.

David:

We started on the right path.

Honoree:

Yes, you? Yes. Absolutely. Well, then at some point, you build, you know, millionaire, then you hire Dan, right? That's...

David:

Yes.

Shelby:

The goal. That's the goal.

Honoree:

That;s the goal, yes.

Shelby:

So what happened? Okay, so we have your first book, you have your first book? And then like, where did it expand? How did it get here?

Honoree:

How are we here? Well, haha, um, so that book, I just did, I got excited about it. And I did what I recommended that people do, which is always have a book on you, and be ready to give that book away. And I'll take your money, if you insist, but most of the time, I just insist on giving people my book.

So as a business coach, who was using my book as a marketing tool, I had that book. And I strategically sized it so that it would fit in a man's best suit pocket because I was coaching professionals. And I was attending networking events. And so in my bag, I had five or 10 copies of this book that was, you know, four by six, basically, and 4.2 by 6.3, or something, and it would fit in a man suit jacket pocket, because men don't have anywhere to stick a book. And my, thank you, and my fees went up. And I also took another piece of Mark Victor Hansen's advice, which I'm happy to share, which is to do seven things every day to market your book.

While the book was at the printers, printing my perfect bound document, which is what a book is, a softcover book is its perfect bound document in print speak, I had ordered 5000 copies. And I thought, well, I better sell some copies. Cuz that these appeals are gonna come due. And so I sold 11,000 copies, because what one of the other things Mark said to me was call everyone you know, and ask them if they would like to buy between 10 and 100 copies. And I changed that to between 100 and 1000 copies. And I was able to sell 11,000 copies in three weeks, because I went through my date alert Rolodex.

Rolling through my Rolodex going high and publishing a book and this is what it's about. And this is who it would help, would you like to buy between 10 and 100 copies? Would you like to buy between 100 and 1000 copies? And so I sold 11,000 copies. So that first 5000 shows up, they're spoken for the next 5000 shows up and they're spoken for the next 5000 come and 100,000 of those were spoken for. And then I had 4000 books that I was using to pass out as a marketing piece.

I'd already paid my belt myself back so much. And now there's a book called value based fees by Alan Weiss, and it's very expensive and very worth it. He eats his own dog food. But he talks about if you've literally written the book on it, you can charge 20% to 50% more than what you were originally charging, which is what the market will bear, right?

So the market we business coaches generally charge 1000 1500 dollars for a session. But when you've written the book on it, when you have a book on the coaching process, which I booked into reality, and I was able to increase my fees there my fees went from 1000 to 1500 to 2000 to 2500, just because I was the person who wrote the book and had the formula on it. And it's not to brag, it's just fact and I was so excited to read this book where he said if you literally wrote the book on it, you are the expert, you can charge more. And I said, Great. That sounds good.

25:00 - 30:00

Honoree:

So what happened was that I wrote that book. It allowed me to increase my fees. And then I was watching an Oprah show and Oprah was doing her famous makeovers, and she brought out this woman in the before picture, I think the queue looked as miserable as possible. And we're going to take a picture.

So they made her look as awful as possible. And then they asked her to think of the most miserable memory ever. And then think of that, and they took a picture. And so she's introducing this woman, and she's saying, you know, this is Sarah, and she's 42. And she's a single mom. And, and, you know, we've done this makeover for her. And before she comes out, I remember it clear as day. And I now know the producer of that show. She's one of my masterminds. But she said, yes, we tell them to look as miserable as possible. But she said, This is what she said, oh, she's a single mom. Of course, she's a schlump, a Dinka, which was Oprah's word for someone who kind of just let let themselves go.

They just feel overwhelmed. And they don't take care of themselves. And they don't feel good about themselves. So they don't dress up and take care of, you know, just take care to show up for themselves and for other people. And I was like, I'm a single mom. I'm not a slumping Dinka. Like, why is that the stereotype when someone would meet me? And they would say, well, tell me about your husband, I would say, oh, actually, you know, I'm a single mom. And they would say, oh, and I'm like, Why? Why are you not saying, Wow, when you're an entrepreneur, you're a freakin rock star. Why is that?

So I wrote the first book in what is now a six book series, which is how I connected with Hal Elrod and the Miracle Morning book series. I wrote the successful single mom, which became a six book series, and basically its own thing with other things.

Shelby:

That’s awesome.

David:

I loved that!

Honoree:

Then I had the fever, I had the fever, I was like, someone would start coming to me for questions, I'd say, I'm gonna write a book on that. Because then it won't, because most people can afford $5 for an Ebook. They can't afford to get on the phone with an expert, but they can afford to get their knowledge which a lot of it's contained in a book, you will get a lot of, of knowledge and information for not very much money, whether you get the E book, which is usually under $10, or the paperback, which is under $20, or the hardcover, which is under $30. Think of the thousands and 10s of thousands, and perhaps hundreds of thousands or millions of dollars of knowledge that's contained in that book.

So I had the fever of writing the books. And then I read Miracle Morning. And part of my philosophy is if you want something, give it away, if you want money, give it away. If you want hugs, give them away. If you want anything, start first by, you know, getting the Law of Reciprocity coming in your favor. And what I wanted as an author was we're honest, five star reviews. Hello, that's what I first want. David, you're gonna get there where you're like, review my book and make it a five star

David:

It needs to best sell on Amazon.

Honoree:

That’s right!

Actually, it needs to be best earned on Amazon. But that's another conversation.

Anyway, or we can come back to that.

David:

Sounds good.

Honoree:

Yeah. But I realized I was reading three to five books a week, and I wasn't taking the time to review books, I wasn't eating my own dog food. And the next book I read was The Miracle Morning, and I wrote a review and housed all the reviews. And he looked me up. And he said, she has a series. I want a series to send me an email. And that's how we started partnering on the series.

And so there's a lot baked into that, which is I got the fever, I took my desire to turn my knowledge into books that would help other people. And then I recognized that I wanted more of something that I didn't have enough of and so I started to give that away. And that's how I connected with help. And there have been so many doors that have opened from that particular process. So there's a lot of advice there.

Shelby:

I love that.

Yeah, all the go giver stuff. I'm super huge on that as well as, like just giveaway everything and then everything will come back to you pretty much but of course, yeah.

Okay, so you're you're writing books, you have your series, and then you get linked up with how and what piece like, are you editing now? Or like what's the play? How does that look?

Honoree:

Um, the way I describe myself is I'm Jack Reacher, Jason Bourne, John Wick, and Hitch for books. So the movie hitch where Will Smith gets women for guys who can't get women?

Shelby:

Yes.

Honoree:

Right. So I take people from blank page to monetized book to optimized and monetized book.

So when someone comes to me and they talk about their book, I want to get them at the blank page stage if I can, because then I can help them to figure out if they have a book that has an audience and can they monetize it?

My superpower is looking at the contents of a book, which is the expertise of the author and figuring out how to turn that into multiple income streams. That's really what people come to me for.

30:00 - 35:00

Honoree:

So I produce the book Because I know all the players. And they all know exactly how to create a professionally published book that is indistinguishable from traditional publishing. So you can indie publish a book independently publish a book, self publish a book, and you can do it in three minutes, you can write a book in an afternoon, upload it on Amazon, design the cover yourself, and boom, we've already talked about that that is not a good idea.

Shelby:

Legacy, legacy legacy and legacy.

Honoree:

Think long term, or you can professionally produce your book so that no one knows that you self publish it, and they don't disregard you for it. As a matter of fact, they take you seriously because it is professionally published.

Eventually, I'd like to get to where we just talk about publishing as opposed to indie publishing or traditional publishing. But I want it to be confused with traditional publishing, I want them to go out at Random House publishing, no, actually, you publish this.

So I walk people through that process. But what I'm really looking for are ways for them to turn it into multiple income streams that are six and seven figure annual income streams for the author, so that not only are they making money from their book, and smashing the assumption that you can't make money from a book, but also that you're making money with your book as a result of your book, you're generating new people, you're magnetizing that those clients and customers to you because they've read your book, and they are like, hit me again. Give me some more. What else, you got? I thought that makes sense.

Shelby:

Yes, that makes tons of sense.

Okay. So for this in particular, and David, Oh, my gosh, sorry, I'm a Shut up.

Honoree:

Did David get a question?

David:

Oh, no, no, this is fine. This is what Alex does. I love it. Because I have to take, I have to write all the notes, and all the publishing side. So as long as they're good questions, I'm all for not having...

Honoree:

Great questions, these are the great questions.

David:

No, no, go ahead, Shelby. And then we're gonna transition into a few minutes left, and we'll go in like the speaker stuff.

Shelby:

Last one.

Okay. So at this point, we have the book and you're talking about the multiple streams. So for them in particular, like what does that look like? And this is me, just obviously not knowing. So where did they do coaching? And like, is that the other stream? Besides?

Honoree:

Well, there are so I have 14 of my own. I have 14 income streams.

Shelby:

Yes, yeah, that’s cool.

Honoree:

And then each of those income streams can be multiple income streams. So you've mentioned coaching, so we'll talk about that.

I have done one on one coaching, small group in person coaching, large group in person coaching, small group virtual coaching. And so each one of those is an income stream. So I have one on one coaching that I do. And then I have done now I don't do it. But I have done in person, group coaching sessions, and then also virtual group coaching sessions.

So each one of those can be its own six or seven figure income stream, my job is to look at it and I can rattle off some of the other ones if you'd like. But my job is to look at the contents of the book and say, this could be this is this interesting to you know, I would rather chew off my arm and beat myself to death with it. Okay, we don't do that one, even though it could be very lucrative, right? So it has to have the right energy behind it, you have to feel like, Oh, I could really do that.

Shelby:

I love that.

Honoree:

Does that make sense?

Shelby:

That makes so much sense.

Honoree:

And so I made a suggestion, I had a guy who reached out to me, he's taking my course right now. And he said, I'm writing this book, because I'm teaching my six year old about leveraged income. He said, so she owns the toaster, and we rent it from her. And we're teaching her about this. And I said, so that could be another book. And he says, oh, I have three or four other books in mind. And I said, I don't know if you're thinking of the book. I'm thinking, like, okay, what is it? And I said, what about the book for kids? You do a book for the parents, you're writing a book for the parents about how to teach their kids about multiple income streams. But what if you did the commensurate companion book for children? That's illustrated and, and talks about these ideas in kids speak. And boom, I didn't really think of that. Right.

So my job is just to look at it. And that's, that's what I love to do is I look at things and I think, Well, how do we monetize that? That's what I love to do.

Shelby:

That's amazing. Love it.

David:

That’s awesome.

All right. Now I know we only have a few more minutes before you actually have to go speak. But I would like to ask you, you know, you mentioned that you've done a lot of public speaking and you even can help some coach do some coaching there.

So I'd be curious to just hear a little bit about what you do on the speaking end. As somebody who there's no arrogant like not arrogant way to say that you think you're you think you have potential there but I think I have potential there like I have the personality. I've been doing toastmasters.

Honoree:

Confident, not arrogant.

David:

And so I plan to move into that space once I'm out of the military. The only thing really holding me back right now is that there's physically no way that I could ever speak anywhere with a schedule because I don't know what my schedule looks like.

Honoree:

Exactly. Perfect. Perfect.

David:

Yeah.

35:00 - 42:48

Honoree:

Well, you have to be confident, right? And where I started was the contents of my book went into a book because it was a speech, but what I was doing was marketing, my coaching originally, which I had mentioned. And then I got into what knowledge I have that I can give to an audience being high content, giving it all away knowing that the right audience member is going to go, I know that she didn't tell me everything.

For all the things that you could say, there's so many things you don't have time to say. And that's what they would then come to you for and want to engage you for. Does that make sense?

David:

That makes perfect sense.

Honoree:

Yes. So it's just having confidence. And honestly, the audience wants you to be awesome. They want to have a good time with you. They want to walk away with a page of notes. And they want to walk away inspired and feeling encouraged, and that they can execute on what you have shared with them.

So they're cheering for you. They don't want you to be boring. They don't want you to suck. Like, honestly, right? I mean, when have you ever been like, I hope the speaker sucks. Never, right? If the speaker sucks, you're like, is it? Can I leave? always, like, I'm gonna sit in the back.

David:

That's funny.

So what do you do? Like, as far as if you give like a two minute overview on on, like speaking, coaching mastermind, kind of that side of things? What is your niche?

Honoree:

Sure, sure. Um, um, so I have a, I created a course. Because when I would speak, people would want to talk about how you sell books, but then they would also recognize after a minute that I had created these other income streams. And that's what they really wanted me to talk about.

So I created a course. And I broke all of it down so that the person could go deep into whatever income stream was interesting to them, because not all of them are interesting, right? Sometimes it's just that I just want to do courses, or I just want to do consulting, or I just want to be a keynote speaker. So what's the process for that, and then I included all the legal documents and things like that.

Um, the live version of that is a mastermind that I have called Empire Builders. And that is for people who want a seven figure empire, and they want to build multiple income streams. And my first advice to them is to pick one or two, to work on in a year's time. That if you can launch, if you can design, craft, and launch an income stream every single year or two. So some of them like we had one of our meetings yesterday, and everybody was going through and saying, here are my one or two new income streams. This is where I am in the process, if it's launched, how much money they've made, and what their plan is for the rest of the year. It's very tempting to say, well, I want 14 streams of income and you do. But you also want to get sleep and go on vacation and have a relationship. And a little bit of television on occasion, right? So you have to have some, some good balance in your life to be really great with your boundaries and those sorts of things.

And so I always start with, what is it that you want? What's in it for you? And how will this vehicle help you to get there, it's there to serve you, not you to serve it. I'm interested in income streams that are mostly leveraged, set it and forget it type of income streams. And so just picking the ones that are ones that you can leverage, and then you get to decide as a speaker, David, when you are out of the military, and you then have a speaking schedule, you get to decide, do I want two presentations a week? Do I want two presentations a month? What does that look like for me? And it's a different world. Now, maybe you hate being a road warrior? I mean, I would do almost anything to avoid the back of an airplane and a random hotel room by myself.

David:

Yeah.

Honoree:

Right. So I'm super excited about this. This is like, so that might set in my chair. I went to a television station recently and gave a keynote. And I just talked to a camera for 45 minutes and gave a keynote. But it's like, I got back in my car and came home. And here I was, but generally speaking, this is a very, very lucrative option now is doing presentations, and I laugh a little because there are some people that are like, I'm a certified virtual speaker, and I'm like, Oh, yeah. Who certified you?

David:

I love that you're saying that I've been talking a lot lately. And on a smaller scale, but about the stress to income ratio is as I call it, her energy to income words, like some things are just not worth the money. No matter what they bring in. It's like, Yeah, that's great, but I don't want to deal with it.

Honoree:

Right. Right. Right. Right, if you don't love it, and I, Alice, who I mentioned earlier, as a ghostwriter. I said, you know, maybe you want to consider she's in my mastermind. So maybe you want to consider, you know, doing something with ghost writers in this particular format. And she was like, that sounds awful to me. It sounds profitable. It sounds like a seven figure income stream and it sounds awful, and I would hate it and I said, then don't do that. Don't do that, right. It has to be It can't come at the cost of your self anyway, right? And the thing that you love doesn't feel like work. Now there is hard work. There is intentional work. There's purposeful work all of those things like whenever it's like, it's easy. It's well, it's easy, or easy. Ditch digging, but it's not easy. Right has to.

David:

So I got three closing questions.

Honoree:

Okay.

David:

We basically just right off the top of your head first thing that we can do as quick as we can.

Honoree:

I’m waiting round.

David:

Okay, yep.

All right. So if an 18 to 19 year old was to walk up to you asking for advice on starting a business or getting out there, what would be the one thing you would have to tell them?

Honoree:

18 or 19 year old.

David:

It's such an easy question.

Honoree:

What is the one thing I would tell them? I would tell them to, to, to look at their parents who are in their 40s and 50s. And they think that they're old, but it will be here before they planned for that. To be very intentional and purposeful, to have a really good time. But to think long term, like to think long term with their money to think long term with their choices and their decisions, more than they might be doing right now.

David:

I like that. Alright.

And one resource, book, course, website, whatever that you would recommend to anybody looking to get into the weather you know, we'll just say experts fear.

Honoree:

So let's talk about the fact that your professional life and development never exceed your personal development. And so my favorite book that's 1000 pages is Law of Success by Napoleon Hill. So he's known most for thinking Grow Rich, but I read law of success once a year.

David:

I will check that one out. I like Napoleon Hill. I've read too, but obviously not all.

And last but not least, where can people get a hold of you?

Honoree:

I'm @Honoree on all social media, except I don't do the Tiktok. That may not happen ever. Like Facebook, but Honoreequarter.com is my website. And you can get a free ebook full copy of You Must Write a Book, right on the front page of my website.

So please, if that is interesting to you, grab a free copy of that book.

Shelby:

I’m doing it.

Honoree:

Okay. Do it. Do it, Shelby.

David:

Awesome Honoree this has been a pleasure.

Thank you so much for joining us this morning.

Honoree:

The pleasure was mine. Thank you both.

End:

Thank you for listening to another episode about my journey From military to millionaire.

If you liked it, be sure to visit Frommilitarytomillionaire.com/podcast to subscribe to future podcasts.

While you're there, we'd love for you to rate the show. Give us a review on iTunes. Now get out there and take action

 

Watch the Show Here

Honoree Corder quote about income streams

Episode: 111

Honorée Corder

Join David Pere and Shelby Osborne, with Honorée Corder, as they talk about the process of writing a book and turning that into multiple streams of income.

Honorée is a book strategist and 53-time author with over 4 million books sold. It all started with the advice given to her by Mark Victor Hansen, founder, and co-creator of Chicken Soup for the Soul book series, during a conference she attended. When Mark said, “You must write a book,” she took his advice and worked on it. Since then, her life has changed exponentially.

She has successfully created multiple income streams from her books, knowledge, and expertise, and she is helping many other professionals become authors and build their own income streams.

In this episode, Honorée walks us through the thought process behind starting a book, the importance of building a legacy, and so much more. Stay tuned!

About Honorée Corder:

Honorée Corder is an executive and strategic book coach, TEDx speaker, and the author of dozens of books, including You Must Write a Book, The Prosperous Writer book series, Like a Boss book series, Vision to Reality, Business Dating, The Successful Single Mom book series, If Divorce is a Game, These are the Rules, The Divorced Phoenix, and Stop Trying So F*cking Hard (and many more). Additionally, she is co-creator of The Miracle Morning book series with Hal Elrod.

Honorée passionately coaches business professionals, writers, and aspiring non-fiction authors who want to publish their books to bestseller status, create a platform, and develop multiple streams of income one-on-one and in her Publishing Ph.D. LIVE! Course. She also runs the Empire Builders Mastermind, does all sorts of other magical things, and her badassery is legendary.

Outline of the Episode:

  • [02:02] From business coach to best-selling author!
  • [03:50] When someone gives you good advice, take it.
  • [05:01] How to start a book and figuring out what you should write about.
  • [08:24] Giving equal importance to the process of publishing your book. Think of you’re legacy!
  • [10:02] Why it’s super important to get an editor to help you through the process.
  • [14:23] How to choose the right book editor? It’s an investment that’s well worth it.
  • [16:32] The option of hiring a ghostwriter. Why ghostwriting is a unique and special career?
  • [21:38] Using your book as a marketing tool. Always have a copy of your book with you!
  • [24:11] How authoring a book can help establish you as an expert.
  • [27:17] Getting the law of reciprocity in your favor. If you want something, give it away.
  • [29:10] Making money out of your book. From blank page to multiple income streams!
  • [34:06] Getting into public speaking and coaching as a career.
  • [36:17] Building multiple income streams through Empire Builders Mastermind course.
  • [39:33] Don’t get into something just because it sounds profitable.
  • [40:43] Being intentional and purposeful with your life. Think long term!

Advice to an 18-20-year old:

Look at parents and plan for that time frame in your life. Think and plan long-term.

Resources:

Follow our journey!

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My name is David Pere, I am an active duty Marine, and have realized that service members and the working class use the phrase “I don’t get paid enough” entirely too often. The reality is that most often our financial situation is self-inflicted. After having success with real estate investing, I started From Military to Millionaire to teach personal finance and real estate investing to service members and the working class. As a result, I have helped many of my readers increase their savings gap, and increase their chances of achieving financial freedom! – Click here to SUBSCRIBE: https://bit.ly/2Q3EvfE to the channel for more awesome videos!

THIS SITE IS INDEPENDENTLY OWNED AND OPERATED. ALL OPINIONS EXPRESSED HEREIN ARE MY OWN. THE VIEWS EXPRESSED ON THIS SITE ARE THOSE OF THE AUTHOR OR THE AUTHOR’S INVITED GUEST POSTERS, AND MAY NOT REFLECT THE VIEWS OF THE US GOVERNMENT, THE DEPARTMENT OF DEFENSE, OR THE UNITED STATES MARINE CORPS.

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David Pere

David Pere

David is an active duty Marine, who devotes his free time to teaching personal finance and real estate investing for service members, and the working class!

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