There are a ton of real estate CRMs on the market.
Before I ever began investing in real estate, I learned how to use a CRM on recruiting duty. We had this system called Marine Corps Recruiting Systems (MCRS) that we used to keep tabs on everybody we contacted about joining the Marine Corps. Now, as any good recruiter knows, this system was a nightmare to work with. I’m here to tell you that a good CRM is a game changer!
I have now used several different free and paid CRMs as a real estate investor, and they have made a huge difference in my real estate game!
What is a Real Estate CRM?
Customer Relationship Management (CRM) software is a tool for keeping track of leads in your business. Have you ever bumped into somebody a year down the road and discovered that they used another real estate agent to sell their home (replace agent/home with whatever profession you’re in)?
If you have experienced this, then I’m sure you realize the importance of following up with clients and leads.
A good CRM will not only track every interaction you have with your leads but also remind you to follow up with them, or even automate the follow up process until they respond or make it to the end of your pipeline.
These CRMs can easily create tens of thousands of dollars worth of revenue in your business just by ensuring you don’t forget about people in your pipeline.
Why Do You Need a Real Estate CRM?
Without a consistent, automated follow up system, you will inevitably let deals slide by unnoticed. On recruiting duty, we are taught that situations change every 90 days with people. That means a seller who wasn’t quite motivated enough to sell to you today might be ready in 90 days or 180 or a year, etc.
For this reason, you absolutely must follow up with leads periodically to see how things are going for them.
A good CRM helps keep you on track with automatic follow ups and reminders to follow up in person. It will help you remember all of the conversations that took place and all of the developments along the way.
No matter how well you can keep track of all the people you’re talking to, there will come a time when your business grows too big. Eventually you will have to have a CRM in order to keep track of your leads, and I promise it is easier to build these systems now and grow into them than it is to scramble to put them in place once you start losing deals.
The Best Real Estate Investor CRM
There are a lot of different CRM options out there. Some are better than others for what you’re looking to do, but it is ultimately up to you to determine which CRM best fits your needs.
Best Free Real Estate CRM – HubSpot
I use HubSpot to keep track of the people I refer to lenders and agents. This allows me to follow up throughout the process and ensure that the professionals I’m recommending are holding up to my expectations.
I like to follow up with people, and at this time HubSpot has proven to be the best tool for keeping tabs on this process.
It is very simple and free to use for your first process, which is great. If you need an easy-to-use tool for tracking items as they move along a pipeline, HubSpot might be perfect for you!
My Favorite Paid CRM for Real Estate Investors – REsimpli
REsimpli is another customer relationship management (CRM) software that I personally use. This one is specifically organized to work with real estate (hence the “RE” in REsimpli haha), and I have found it extremely helpful for several reasons!
First, REsimpli gives you 5 free phone numbers to track. This allows you to see where your leads are coming from. For example, I have one for direct mailouts, text-blasting, in-person/business cards, website, etc. You can even have these calls automatically forward to a call center if you desire.
You can also set up automatic drip campaigns with text messages, ringless voicemails, reminders for manual follow-ups, etc. I have this set up for several different types of follow-up campaigns.
The list-stacking feature allows you to upload several lists over time and ensure that you aren’t mailing to duplicates. This also helps if you had previously marked an address as return to sender (RTS) and then you pull another list and that person/address is on the new list. With list-stacking, it won’t duplicate this name/address, so you don’t have to worry about mailing again to an address that has obviously proven to be invalid!
Another benefit to REsimpli is the great KPI-tracking capability that helps you see the strengths and weaknesses in your lead follow-up game.
It has built-in accounting software to tie everything in your business together too.
There is automated task management to track your systems and processes in order to hold your team accountable.
REsimpli is also a project management tool that can be used to create scopes of work, upload files, and manage your timelines and budgets for projects if you desire!
To put it simply, REsimpli is a great all-around tool for tracking and converting your leads.
In fact, I have a friend who spent over $200,000 building a custom Podio setup for his business and team. He tested out REsimpli and has since switched everything over to operating with them! That spoke volumes to me, and it was at his recommendation that I tried REsimpli for the first time. I am becoming a huge fan of it!
Best CRM for Courses – Monday.com
If you are thinking of building out a checklist for an online course or mastermind program, Monday.com might be the perfect option for you!
I first used Monday.com when I joined Ryan Dossey’s real estate mastermind Create Cash Flow.
Each week they have action steps that you need to take before moving on to the following week. These action steps are posted on Monday.com as a professional-looking checklist. Each item has a box where you can mark the task as pending, scheduled, or completed. Additionally, there is a notes section where Ryan and his team put additional support for that task, such as links to external sources or videos to explain in greater detail how to execute that task.
I have been a fan of how simple this platform is for keeping me on track with the action items in this program and will certainly utilize it on some of my future endeavors as well!
Podio was at one point the end-all-be-all for real estate CRMs. I’ve had several friends who spent a lot of money building out their setups on Podio and had a lot of success.
One of my friends is extremely organized and used Podio to build out an incredibly sophisticated “if this, then that” lead flow setup and marketing platform.
Podio is certainly a viable option as a CRM, and a lot of people use it successfully. I personally have not used Podio before, but I wanted to mention it here because I know several people who do and love it!
Final Thoughts On The Best Real Estate CRM
The best CRM for real estate ultimately depends on how much money you want to spend and what metrics you want to track. I’m a huge fan of REsimpli as a CRM for marketing and managing my off-market leads. I haven’t found anything as simple to set up as this before and would absolutely recommend it as an all-inclusive option for your real estate business.
If you’re looking for a free CRM, HubSpot might meet your needs for a little while. However, if you need more than one lead-flow, you will have to upgrade to a paid account.
I hope this helped you decide on the best real estate investor CRM for you, and I look forward to hearing about how these platforms are working for you!
If there is another CRM you absolutely love, leave the name of it in the comments so I can take a gander!