Episode 32 | Keith Gillispie | Military Millionaire Podcast

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00:00 - 05:00

David:

What's up military millionaires. I'm your host, David Pere. Today we have an exciting episode about how getting to rank in Google will bring in leads while you sleep and make you all sorts of money.

This is with my buddy Keith Gillispie, a fellow marine station out here with me.

If this is your first time listening. Thanks for joining the community. This podcast is produced every week for your enjoyment and show notes are found at militarytomillionaire.com/podcast. Now relax, and enjoy the show.

Intro:

You're listening to the military millionaire podcast, a show about real estate investing for the working class. Stay tuned as we explore ways to help you improve your finances, build wealth through real estate and become a person that is worth knowing.

David:

Hey, welcome to the show everybody.

Today I'm here with a special guest. This is Keith Gillispie. Keith is a sergeant in the Marine Corps band out here in Kaneohe Bay with me, Keith and I met at one of my events. And obviously we hit it off because we're both Marines. And we've hung out a couple times since then. And he has been hustling since I've met him. But he has done something super cool in the last three to four months.

He ranks number one in Google for all of his search terms for wholesaling. And it is bringing him a ton of business. And we want to talk about technology and how it's shaping the future.

So Keith, welcome aboard tell us a little bit of yourself.

Keith:

All right, well, I'm an active duty Marine, I'm pretty young, I'm 23 years old. I joined the Marine Corps when I was 17. So I've been in for six years, been married for five got two kids. I originally started real estate in Virginia, and then just brought it out here to Hawaii when we PCS almost two years ago.

David:

So what's your niche?

Keith:

That's a, so technology based, a lot of people enjoy, or I guess a lot of our instructors, right in the real estate realm, they kind of preach direct mail, signs, magnets, postcards, door hangers, business cards, whatever that type of stuff all all of its tangible, it's hard. And that's great. You know, that's, that's the way that it used to be.

However, I'm realizing you can't, you can't track it as effectively, you can't see metrics. And if you can't track it, you can't, you kind of can't graph it. You know, your business is based on KPIs. And that's going to be difficult. If you're sending out 1000s of postcards. And I have spent, you know, I'm getting really, really close to $25,000 of just frickin postcards in addition to all of these other things that I already mentioned.

So I'm not talking blindly, I've done it. But what I'm seeing, and it comes naturally, right? Because I'm young, what do we call me, we call me a millennial, right? And technology comes in..

David:

Don’t bring that word in here, alright?

Keith:

That's the first time I've ever used anything.

It has grown up with it. So that's kind of the thing that comes easy to me. And I foresee it being the future. Because data shows that it's part of the future. So that's what I'm using. And I would say that that's my niche: bringing technology into the field.

David:

So now I am going to throw out there that when I first met you, you were running a direct mail sweatshop out of your basement.

Keith:

Holy crap.

David:

You gotta you gotta expound on that for just a second you said I know what I'm talking about. But this, like, had me just laughing so hard. We'd had a couple drinks.

Keith:

Yeah.

David:

But this was hilarious to me.

Keith:

It’s funny you remember that?

Okay, so, so I've done I actually keep a list. I just, I have a thing for failing faster. So I keep one of every direct mail piece I've ever sent out, you know, like the ones that get returned to the wrong address or whatever. I'll send one to myself as a seed so I know when they get center.

I have in my cabinet here next to me is a piece of direct mail from every mailer I've put out. And I have tried so many different companies. I've tried doing it myself, I've tried letters, I've tried postcards, I've tried handwritten stuff. Mine piece of paper is super expensive paper.

So, but the sweatshop story is I was trying to do it myself because I was spending like $1-19 on all of my letters and I'm like, this is so freaking expensive. I'm trying to pump out like 4000 a month and I don't make that much money. So let's let's freakin figure out a way to make this cheaper and I went to the store and I bought that Some really cheap lined paper, got a software that like analyzes my handwriting puts it into a font that I can upload into my computer, learn how to create what's called be pulling from. It's called direct mail. Direct Variable Data mail merges from an Excel spreadsheet to form fill into a Word document.

05:00 - 10:00

Keith:

So it says, personalized as it can be, it has their name, their address, all the information, depending on the list that you are purchasing or scrubbing. You can get different ones.

So anyway, I needed to try to do it myself. And it took me about two months, it took me almost two months to get my first set out. So after that, I was like, dude, I'm not doing this again, this is crazy.

So I brought four Marines over and two of their spouses. And I was like, guys, I'll pay you $10 an hour and give you monsters and pizza. So this is frickin all you means heaven.

Yeah. And so they came over. And basically, while we were printing after it came out, somebody would fold it, they would push it over, somebody would stuff it in the envelope. The next person would rip the sticker rip, I got I couldn't lick that many. Right, your mouth gets really dry. So I got the ones that you can just peel the thing off. The next that's the next person's job.

The next person is to fold it over. They shove it over the next person. They're putting the stamp on it. The next person is writing. No, no, they were already written. No, they were printed. I figured out how to freakin shove envelopes into the printer and print my handwriting stuff on it.

So they already had the address and everything on it. So as soon as that person put them on the stamp, they would stuff it in the box that I would that I would drop off. I was terrible. So I had these Marines and their spouses over for probably like eight hours, six, six or eight hours. I had to buy pizza twice and go take a break to get more monsters. It was miserable. I did that twice. I've never done it again after. After that. Actually, I can honestly say I've outsourced it completely. I've never done I've never I've never seen it until it's in the mail after that, because it was just that was a good learning experience where you just simply can't do this. There's not enough time. And there's definitely a higher and best use of my time as a business owner. And freakin few and some stupid.

David:

How many do you think you got out?

I'm curious. Do you know?

Keith:

Uh, in total?

David:

Well, in that like an eight hour window?

Keith:

Oh, we finished the whole campaign. It was almost 4000.

David:

I mean, that's awesome. And for what? 60 bucks an hour. That's not terrible at all.

Keith:

We were gone, lightning. Like, yeah.

David:

I love it. That's so crazy.

Keith:

It was significantly cheaper.

David:

Yeah. But what's crazy to me about that is that I don't think you would have gotten started on the drive for technology without that. I mean, you might have known someone.

Keith:

No, you're absolutely right.

David:

Burning out on that was like gotta be a better way.

Keith:

100%.

Yep.

David:

So then the next time you and I sit down, it's like Christmas time here in Hawaii. So we're doing what you do in Hawaii, where you're in flip flops hanging out front of a burger shop for meet ups on Christmas time, because my family was out of town. And you're telling me about what you did with this website. Now you're about to launch. And it was incredible. So let's hear a little bit about that story. Because that's just awesome.

Keith:

Yeah, so before I got into that, there was a transition phase actually where I was. So I'm gonna try to provide some value here. I use Carrot, I use Carrot to host my website and they talk about it in their training, sending all if you're still if you're using physical marketing, sending it to digital marketing. So I was like, yeah, that's a freaking that's a good idea, obviously.

So I started making different websites with different postcards. So I split testing to two different websites with two different postcards each. So four different variables to see which mic split testing and seeing which variable, they liked the best. And it ended up being a massive waste of money. But that is by definition, what a split testing is, if you have four variables 75% of it's going to be a waste.

Yeah. And so I was sending postcards out driving it to these different websites Carrot outperforms the other website, like that literally 1000s to one. So I dropped that after like three months of doing that, that's when I started talking to you. And I was like, All right, I'm convinced that Carrot actually is the best converting website, I get more clicks, I get more conversions, more conversions equals more money.

So I was like I'm all in with this Carrot website. I'm going to like really, really hit it hard with content going through each page. Like, Nitty nitty gritty, changing, you know, categories, titles, tags, metadata, the frickin pictures, you know, like, this is a little ninja tip going in and naming your picture before you upload it to your website, simply naming your picture rather than having it be, you know, like, one CED, whatever, like, that's a bunch of crap, rename that thing to whatever keyword you want to be ranking for in that page throw it up there, and it's gonna help you.

10:00 - 15:00

Keith:

Yeah. So I did that for every page, every content, every blog, like all of it, and worked my way pretty quickly up to rank like three, four and five.

Yeah, so leads started coming in, like, really, it was faster than I could handle it. And that month in December, and in January, that's when we're transitioning, we're adding three new members to the team. And, and that's something that I want to talk about later, actually. But that was like, super, it was good timing. Because I can't handle it all, like a full time job in the military, I need to have that team available to be taking those leads and following up and stuff.

David:

That's cool.

I have three team members. And then you started getting these leads. And you were ranking in Google. We didn't. I don't think we mentioned this. We mentioned that you're out here. But I just want to emphasize for those who are listening to this, that when he says he ranked three, four and five, which it gets better. On Google, we're talking about Oahu, which is one of the most expensive markets in the nation. And also one of the biggest hotbeds for wholesaling fix and flip, because there's a spread here, a lot of places you might make, you know, 10, $20,000 out here, these guys are not touching flips, if they're not making six figures, six figures, big players are making over $100,000 a flip.

So to rank in a market where people are profiting, like that shows you A, he knows what he's doing. And B, this is probably an underutilized strategy, which is super crazy, because this is the way of the future right? direct mail is just not as good as Google. And we'll get into that in a minute. But so hiring the team members, what did, how did that go?

Keith:

Well, it's easy, because we're all in the military. So each one of us is each one of the males, I should say. And then our spouses, each one of the males, like if you're in it, so we have two Marines in one sailor. But that sailor has been attached to a marine unit for like, forever.

So he's a CB, and there's, there's a true testament of like, if you've been through, like, I can't even say like boot camp, like whatever boot camp is freaking three months, who cares, it's the crap that you have to deal with for at least four years. After that, that really builds up some grit, you're able to push through and you don't want to, you're able to work when you're not getting paid, you're able to take some hits, take some you know, lower your pride, humble yourself a little bit. And sit down and just speak, be real with each other, you know, and I can I can talk to each one of these guys and be like, hey, Jen, like, I need you to the pole a little bit harder.

You know, here's, here's where I can see where I think that you could be going a little bit better. And that's something that we're all used to in the military, especially the Marine Corps. I can't really speak for the other branches, but like correcting Marines, it is a pretty regular thing.

Um, so just just sitting down and having that talk is good. But most I think most importantly is that is the work ethic that backs every day tasks, like the grit behind it, I love it. It's unstoppable. And then obviously, there's my wife, and then our Navy cat, his girl.

So my wife and her are both realtors, they're kicking it really good in the MLS. So in addition to all the off marketing stuff I'm doing, they're doing all the on marketing stuff, scrubbing the MLS every day, they have a team of real estate agents, working with him to do that as well.

But having this team, we just divide and conquer with a unified vision. That's what it is. So every week we have meetings. As soon as I get off this podcast with you. I'm going downstairs, I've given myself a 15 minute buffer window, and then we're kicking off a 12 hour meeting, no joke, 12 hours. We did it. We do it once a month. But we're closing on or we just finished building a property and so it's time to debrief. It's also the top of a new quarter. So let's Reflect on last quarter big wins, what are the things that you know? What went poorly with big learning mistakes? What is the vision for this quarter? What's the vision for the latter half of the year? And what's the vision, you know, two weeks, or excuse me two years from now.

15:00 - 20:00

Keith:

So having that unified front, and then going out and on your day to day things, like we don't need to be having, we all live in different areas. So we don't have a daily meeting, we have tons of group chats, but having those people. Like, you know, they got your back, and they're hustling just as hard as you are. Holy crap, that was a game changer for us.

David:

That's, that's super cool.

And I like the fact that you meant so and the other thing that the military offers, especially when you're active duty, you mentioned, you know, work for free. A lot of people don't even have that luxury if they were willing to do so. Whereas we, you know, if you waste two hours working on something that might pay you in the future, you're still getting paid right by the other job. And let's be real we're used to wasting two hours at work, sometimes wasting two hours off work that for something that might pay you extra is really not that bad a deal?

Keith:

Yeah.

David:

All right. So you hire these guys, which, and you mentioned the agents, I think that's a really brilliant setup for those of you listening who to get into like wholesaling. Because you'll realize a lot of these leads, they're not, they're not gonna sell for a price that you could flip, but they will, if they're willing to sell work with your significant other who's a real estate agent. So that's a huge way to increase their sales, profits.

Keith:

Exactly. Exactly.

David:

Okay, so now rank a little bit higher in Google.

Keith:

A little bit higher every day, how seriously?

David:

What did you do to start creeping up on that? Cuz I know you're chasing someone down. And how has that one little shit like how big of a change is it going from, you know, number four, three, to where you are.

Keith:

Alright.

So when I, when I was number, I've been number three now for quite a while. And that's really frustrating, right? So you're like, there, there's a part of me that's like, this is the blessing, I'm number three, there's only one person above me who has ranked one and two. So I'm getting a lot of traffic, if they click on his site, more than likely, they're also going to click on my site. But at the same time, I'm frustrated because statistically there's a 20% difference between the two. And I want to be free, I want. And let me clarify what I just said, he has one and two, and I have number three, the sum of these against this as a 28% difference.

So there are 28% that's a lot, that's a lot of leads that I'm missing out on because they see him as a credible, dominant, you know, authoritative person who, who is providing that he's doing great, he's a good friend of mine. Um, but at the same time, I live here he doesn't. So I'm gonna flip that crap.

So as soon as I jumped, and I went from number three to number one, the phone was ringing off the hook, the first day, two wholesalers had called me so I'm pretty much we're getting, on average, like just about three and a half leads a week, that's pretty normal. And to be honest, that hasn't changed much, it may have gone up. But once again, I only got the first rank, just recently, not long enough to really track my KPIs and leads coming in the conversion rate for those leads and stuff.

But uh, the end at the same, in addition to that, I should say, I have limited key words that are one, I still have some that are two and still have some that are three, and still have plenty down here. But the ones that I really want are now one, two, and three. And these twos and threes are like very quickly becoming ones and twos. And then the twos are becoming ones. It's really like I'm picking up pace in Google. And soon enough, I'd like to be launching in different markets, you know, in California and Ohio and Washington, Alaska, you know, that kind of stuff.

And as soon as I become a dominant player, like in the, in the, what do we call it nationwide, like real estate, like big, big fish players, holy crap. I'm, like, Don't friggin mess up. I'm coming.

David:

Let me remind you that we were friends before you were there.

Keith:

That's what I'd like to do. I mean, that's where I kind of see this going, because the momentum is building very quickly.

David:

It's been like three months, four months you went from, and I'm going to split your numbers and then you can expand on this, but you went from four months ago, I was talking about how you'd spent 1000s, literally 1000s of dollars on mail outs and seeing a very small return because they're saturated, too. Okay, I'm launching this thing and we're going to see what happens 3 to 4 months down the road, because you launched closing a deal to close. And like 70 was a 74 leads in the last like months that you're following up with. And that's not even including what your wife's working.

I mean, that's in three, four months time, and you only just hit number one. That's huge, especially because we're again, reminder, we're not talking 2,3,4 $5,000 properties in the middle of bomb crap, Arkansas, we're talking hundreds of thousands of dollars in potential in Hawaii.

20:00 - 25:00

Keith:

Right.

But with that being said, for the people who are listening in whatever you said, bum crap, Arkansas.

David:

Yeah, I tried to edit myself there from what I actually call my home state sometimes.

Keith:

Oh gosh.

So with that being said, though, there's a lot of deals that I don't get into, I will simply state, you know, like, hey, right now, it doesn't sound like you're going to be able to come down to the number that we want, you know, something, you know, changes in the future. I'm still interested.

But there's a lot of a lot of people that are contacting me saying that they want to sell my house. But the situation or the motivation simply isn't there for me to get in, or I should say, these may be here, but they're not willing to come down the price, which was a true indication of one of these two. But the price isn't there. So it's not safe like that. So you are all in different areas of the United States. You may be happy with a $40,000 spread.

So let's say your net profit, your projected net profit is like $50,000. But what I take a deal if I were going to make $50,000 if it was guaranteed, Yes, I would. But nothing in life is guaranteed. So if I'm about to leverage a million dollars to make $50,000, you know how quickly the market should know let's not even talk about market shifting. Let's talk about opinions like how long am I going to have to hold that property? And think about the holding costs for one month on a million dollar property. Do the math in it? How many?

David:

Like Five, Six, Seven grand?

Keith:

Yeah, how many months am I gonna have to hold it for the right buyer to come across my desk and say, Hey, this is I want to purchase this property at market, you know, at market value, which is list price.

So it's just not worth it. So I need to see that as David was talking about earlier that six figure of spread, if not more, for me to be able to get into a property and an example of that would be an ARV of what was that property in time it had ARV of 1.95 purchase price 161 repairs $1,000 not really a flip.

David:

That was awesome.

Keith:

It was amazing. But if you like look at those numbers 161 to 195. And that's a very conservative ARV. Once again, we're dropping everything could it have sold for 2.05? Yes, but I just want you to think about what I just said that's $100,000 I've just whimsical like, on the daily the market is soft once you start pumping, once you add a zero right to California as a RV, or Texas RV, or you add a zero, the market starts getting really, really soft here.

And literally it could fluctuate by 100, if not $150,000. Just because somebody wants to offer less and if you've been holding that property for five months on the market, because that's going to be your average hold time, for the minimum hold time for a property of that size. You're going to take it and you're going to take $100,000 less than what you were expecting. So you need to be prepared for that. You need to have that buffer so I don't want that to be discouraging to you. I'm saying no to a lot of these deals that are coming in, they're not deals I should say leads that are coming in because the spread isn't enough.

So I only need to flip like five properties in a year to make what I want to be making you in different states probably need to be flipping 15 properties to be making what you want to be making.

Could I flip 15 if I wanted to? I don't think so. Can you flip 15 if you want to, if you do this if you bring all of your data, if you will do your marketing online, you're tracking your KPIs online, you're sending traffic online. It's going to benefit you a lot more than it has me all in another way that maybe you don't understand because Oahu is very much behind the times when it comes to technology. Like people literally have flip phones and don't have emails. They have boxes on the backs of their computers, these are all normal things that blow my mind, right? Because I don't run I, the oldest computer that I remember is Windows 95-98.

25:00 - 30:00

Keith:

I was like a small kid, you know, like playing with a floppy disk, I barely remember these days. But people like legit, maybe they don't have Windows 98. But, they have an old computer and an old monitor. And, and that's pretty normal here.

So the technology hasn't really hit in Oahu. And I'm kind of on the tip of the spear to get it on the leading edge among the cutting edge of technology when it comes to Oahu. However, all this stuff is already there on the mainland.

So if you get into technology, it's going to hit like that you're going to become successful like that. With that being said, it's not I shouldn't I shouldn't say that, actually, because it took me one year and eight months to get where I am in the SEO realm. And that was just me doing it until December of last year, actually, I'm still just doing the marketing. And then I don't know the nerdy stuff on the computer, the other guys are taking stuff off my hands when it comes to following up with leads and things like that.

But it's only been me online doing for a year in a year in eight months doing the SEO and stuff. I wasn't outsourcing it, I'm pretty slow. I'm working, you know, 12-14 hour days is pretty normal for me. So I'm just grinding at night, you know? And that that's what has happened.

So could that be massively? Pick, you know, picking up speed? Yes, by outsourcing by being more dedicated to doing it, having more time to doing it, and not making the stupid mistakes that I made.

David:

Absolutely. But nonetheless, the beauty is that you now have so now that you rank, once you rank, it's not. I mean, you still have to maintain it, but it's not like direct mail where you have to sweat shop your way through a Saturday to find more leads.

Keith:

Exactly.

David:

You can go to sleep.

Keith:

Yeah.

David:

And wake up and have a lead, which is super cool.

So I think long term, the efficiency that you have built is going to pay off massively, especially when, if and when you transition out of the military and have time on your side.

Keith:

Yep.

David:

Awesome.

Keith:

So those, uh, yeah, just to be talking about numbers really quickly, the KPIs that you'll track, if you're doing direct mail is going to be depending on the mail house that you're using. And if you're doing you know, like, professional letters, vice yellow letters, vice postcard advice, a brochure, you know, is gonna be more expensive, and all those things.

The amount that you're gonna be spending is gonna be like 129 to 189. And then you have to touch that person six to 10 times. So now you're spending like, dude, that's like 15 bucks. And that's just for one lead. If I spend, and if I'm 15 bucks for one lead, and I'm sending it out to 4000 people on a very smart, but I think that's $6,000 um.

David:

It's up there.

Keith:

Whatever, y'all can do the math later.

David:

That’s more like $60,000.

Keith:

So if I spend that much money, just for one campaign, and I have bad data, you know, the list that I pulled is crap, the skip tracing service that I pulled is crap, I'm not using effective direct mail, so they don't open it or they don't read it. And they don't take action to go online. And online my web presence is crap. There's too many variables here to have to discourage somebody from opting in. And it's basically a cold mark, it's cold marketing, you don't know if that person is motivated, it could be totally fine. You just bought their name on a list.

So compare everything that I just said to $6,000 spent on SEO hiring that out to make it go quicker. And then it's not going to be bad data because the people searching you are obviously motivated to sell their house. And there aren't all of these different variables of bad data, bad skip tracing, a non converting letter letterhead or you know, copy on your marketing. And then you get to the last one of your website crap. There's too many variables before that. If your website's crap, get a new website and get Carrot.

So pushing it to the left, you know, to SEO $6,000 here is also not just good for that one lead, like and it's not just good for that 4000 leads, it's good for years to come of all the people who are Certain things.

So when it comes to tracking your ROI, on the money that you're spending, it's going to be significantly higher. doing any form of online marketing, any form of online marketing than it is offline.

30:00 - 35:00

David:

It's still funny to me that I see your ads all over the place. Okay, I know that guy.

Keith:

Really?

Thanks for visiting my website.

David:

I still see some on Facebook. Some on Google.

I have definitely clicked through to look at your site. You know, because I'm like, Oh, he's except that I, you know, I probably owe you like, $1, for clicking on your, before I leave.

Keith:

All right.

David:

No, that's super cool.

All right. So I can talk about this all day. Because I am, like we talked about before we started recording, I have just paid for some SEO optimization from another, you know, renowned individual who does good things with it. And it's paying off and I'm excited to start ranking in Google.

Keith:

Yeah.

David:

I'm probably going to be setting up a separate website, in the town that I intend to move to when I get out of the military so that I can start that process now. So I may pick your brain a little bit more about that offline.

Keith:

Definitely.

David:

That being said, there are two or three questions I'd like to get to before we wrap this up. Because I always ask. And I gave you the questions that we have, I need you to stop giving people these questions. Because, like having too much fun asking about specific things that I don't ever get to these questions.

But if a young E one, E two 18 to 20 year old person was a walk up to you, and asked you for advice, you only had a few minutes, what would you tell them?

Keith:

It would be very simple. Reading books, I think that has been the biggest thing in the military where you are taught, you know, have a mentor look up to your senior leadership, you know, trust your senior leadership that is going to be the example. But so often. And I'm not saying that your leadership in the military is bad. What I am saying is, there's better you know, so what, and I'm, once again, I'm not trying to throw people under the bus, I'm not trying to be rude.

What I am saying is if somebody has taken 50 years of their life, summed it into two books, about something very specific, that is wisdom, that I'm not going to find in the military. Why? Because you're freaking retired, you're 50. And you certainly didn't spend a year writing down your thoughts. It's gonna be, you know, a hip pocket class or whatever. It's not well found out it's not condensed content.

So reading books is going to be the best way. And the fastest way that you can grow your shelf yourself to become the leader that people want in the military, as well as growing your side hustle.

David:

Well, and you know, you said the leadership may not. Well, the thing is, if you think about it, like like John Maxwell, right, he's like an icon of of leadership and leaders writing, and you look at General Mattis, who's like an icon of leadership in the Marine Corps, who are both I mean, the two of them could probably have a conversation that would blow, right.

Keith:

Yeah.

But one of them has written like 30 books, because that's what he does. And the other one has not had time to write books because greencore General Secretary of Defense.

Keith:

And you are never going to be able to sit down with him. But you can sit down personally and have John Maxwell. I shouldn't say personally, because he's not reading as I listen to audiobooks, I don't have time to read books.

So like, you can personally sit down and Tony Robbins will speak to you. You know, like there's, there's no better way to start your morning.

David:

I'm the same way except you have a longer commute. So you probably read more than I do. But yeah,I need to. I need a longer commute again. But I agree.

Alright, so..

Keith:

Reading books. That's my advice.

David:

Awesome.

And I'll give you a chance to recommend one here in a minute.

What is one thing you wish the military taught you about? Real Estate, finances, whatever.

Keith:

So I don't expect the military to teach me about real estate. However,

David:

I've been prefacing that question that way for like the last four shows, and everyone's be like, No, I think that's a good question. And then the first time I don't preface. I agree with you. I just think it's a fun question.

Keith:

Yeah. However, finances is like a basic thing that I think would be, I know would be beneficial to be doing it. And it's like, if you've been a Marine, or a sailor, airman, army camp, soldier, that's what you call army guys. Who's failing in finances. It's gonna make them you know, less effective in the workplace, they're going to be failing missions. They're going to, and they're going to be pulling people with them right or whatever. So that's going to be difficult.

35:00 - 40:00

Keith:

So teaching, teaching, finances is the thing. So the the source, the resource that I will give you is the One that I personally use, and it's meant, I have, I think 37 different accounts, whether they be checking, savings, personal business, mutual funds, Korean cryptocurrency, you name it, 37 accounts, I cannot keep track of all of them. They're all on different platforms, they're all with different banks meant I have them all synced together, if I charge any card, if I, you know, write a check, whatever, it's going to be marked down and you can categorize it, you can classify, you can, you can tag it, you can put notes, you can do anything that you want. But having a budget of this is what I'm going to spend on whatever my housing, my food, my clothing, my gas, my bills, my phone, my internet, you name it, like it's all in there. And that, I mean, that's going to ultimately set you up for success.

Because if you are making $100,000 a year, but you're spending 110, you're wrong. And so having a budget, and using that, to know that, you know, it's bulletproof, you have a foolproof way of saying, Yeah, I have all these accounts, but this is a summary of all of them. And it's pretty much instant, as soon as I charge my card, mint gets updated.

So that's something that I think, should be almost, like, forced upon us and the military, like everyone's gonna have a mint account. And then at that point, whatever, if you decide not to use it, that's on you. And you can come to me when your finances are jacked up, but at least setting setting Marines up for success and saying, Have this account, you know, create a mint account, attach all your accounts to it, and create a budget that way, you know, eight months from now, if you're having issues, we can see your tendencies on each month and we can kind of diagnose and create a plan of action to to correct that.

David:

Yeah, I use personal capital, which is a very similar platform and they're both phenomenal.

Keith:

Fantastic. Anything like it. Yeah.

David:

The only reason I still use personal capital and haven't really messed with mint is because I already set everything up. They're both I hear great things about both.

Alright, so I think we already covered what makes your method of investing unique because nobody does what you're doing, but we're gonna let's go to the one resource, book, course website, whatever that you would recommend for anybody.

Keith:

If you haven't already read Rich Dad, Poor Dad, which is pretty much what gets you every real estate investor than I have ever met has read Rich Dad, Poor Dad, it's what turned me on to real estate investing when I was 19 years old, I think it was 19 as soon as I read it, I immediately got hooked on Robert Kiyosaki read the rest of his books, join his his coaching his training join fortune millers, you know and just a slew of of everything came as a result of that over the over the last several years.

So Rich Dad, Poor Dad, if you if you've already read that one. There's like that business call right now.

David:

I know I'm sorry. I'm, I needed to cut this short I didn't know.

Keith:

See, the thing is it rings my wife's phone number as well. So she just picked up.

Um, so if you haven't, if you have already read Rich Dad, Poor Dad. So Robert Kiyosaki is a super phenomenal writer. He, like genuinely he's a very good writer, as well as has a lot of knowledge and wisdom and experience in the real estate industry.

So read his books, and then anything that is Tony Robbins, I'm like a massive Tony Robbins fan. And I would venture to say I've read almost all of his books, probably like 90% of his books. And his courses, his classes, his bla bla, bla, bla, bla, I've done it, I love him. So those are the two people that have grown me faster than anybody else. And the difference between like these two, and the next, you know, 40 other authors are significantly larger than 40. But there is a massive difference between I've read a lot of books, I love reading books. However, those two like really, really set me up for success.

David:

Right on.

Alright, so because I know that we talked too long before we started recording, so you're gonna not have your 15 minute buffer.

Where can people get a hold of you?

Keith:

So if you want to check out my website, you can search Sell my house In Oahu if you want to see how good my SEO is, think like, you want to sell your house on Oahu type something into Google and I'll show up.

But the name of our company is Crowne Properties and the crown is spelt like old English. So it has an E at the end CROWNE Properties. But it's going to be fairly easy to find us online. Search anything it's gonna come up Crown Properties. SEll my house in Oahu.

40:00 - 41:06

David:

That's awesome. That's a good feeling because, like for Instagram now, people will ask me like, what's your handle? You know, I'm gonna follow you. And I'm like, I'll just type in the word from MIL. Oh, I like oh, yeah, I'm number one, just type in From Mill.

And it's a good feeling to know. Like, you know, I typed the same thing into Google and I'll pop up and it's no longer yeah. Okay. It's www dot. Blah blah.

Keith:

Yes. Oh, man.

David:

Awesome. Well, hey, I'm gonna let you get to your 12 hour.

Keith:

12 hours.

David:

But I am going to tell you before I stop recording that my last meetups on Tuesday, you should come.

Keith:

Okay. Good idea.

David:

And then we got to catch up, before I left.

Keith:

All right.

David:

Thank you very much.

Keith:

Thank you for your time, David. Appreciate it brother.

End:

Thank you for listening to another episode about my journey From military to millionaire. If you liked it, be sure to visit Frommilitarytomillionaire.com/podcast to subscribe to future podcasts. While you're there, we'd love for you to rate the show. Give us a review on iTunes. Now get out there and take action.

Keith Gillispie on The Military Millionaire Podcast

Episode 33

Keith Gillispie

Keith Gillispie is a Sergeant in the United States Marine Corps Band!

Keith got into real estate investing in Virginia and then continued when he moved to Hawaii. He has sent THOUSANDS of direct mail letters out, and at one point operated a “sweatshop” in his house hiring friends and paying them $10/hour plus pizza and monster energy drinks!

After not having too much success despite the large volume he decided to create a website and put search engine optimization (SEO) to work. He now ranks number 1 on Google for most wholesaling target keywords, and the influx of leads he is receiving are astounding! He is poised to dominate the Oahu market over the next couple of years, and then begin outreaching through markets in the mainland too!

His advice to an E-1/E-2 (18/20-year-old) is:

READ BOOKS!

the resource he recommends is:

Mint.com (I use personalcapital.com) to organize all of your financial accounts in one place.

If you want to reach out to Keith you can find him at https://www.crownepropertiesinc.com/

SUBSCRIBE: https://bit.ly/2Q3EvfE

Blog: https://www.frommilitarytomillionaire.com/start-here/
Instagram: https://www.instagram.com/frommilitarytomillionaire/
Facebook: https://www.facebook.com/frommilitarytomillionaire/
Audible: https://amzn.to/2K0wzxL

Join me in the BiggerPockets Pro community! https://www.frommilitarytomillionaire.com/we-recommend-BP-Pro/

Books I recommend
First read: https://amzn.to/2KcTEww
Real Estate Investing: https://amzn.to/2ltPRNm
Real Estate Investing: https://amzn.to/2yxFBNf
Real Estate Investing: https://amzn.to/2IhQ1QI
Building Wealth: https://amzn.to/2ttiwpf
Efficiency: https://amzn.to/2K1eRdy
Efficiency: https://amzn.to/2yvuu7K
Negotiating: https://amzn.to/2tmCyT7

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David Pere

David Pere

David is an active duty Marine, who devotes his free time to helping service members, veterans, and their families learn how to build wealth through real estate investing, entrepreneurship, and personal finance!

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