Raymond Lott

Ep. 235: Raymond Lott’s Journey to Music Success

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David Pere: Coming up secrets of the

music industry for my true entrepreneur.

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If you're new here, we help service

members and vets achieve financial

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freedom through the military millionaire

community, which is comprised of an

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incredible Facebook group with over

64, 000 members and TOK, a Pinterest, a

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social media, everywhere you want to be.

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We've got a blog.

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We've got a podcast that

you're listening to right now.

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We've got a YouTube channel.

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You should check them all

out because each one is.

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Awesome.

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We also have the war room, which is

a paid mastermind group and the best

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military investing community in the world.

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And today's guest is Raymond Lott,

AKA the Marine Rapper or TMR.

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He's a multi billboard

charting recording artist.

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His music is heavily

influenced by metal hip hop.

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country, and his service as a U S Marine

from 2004 to 2014, where he completed two

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combat tours and one deployment to Africa.

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In February of 2021, the Marine

rapper achieved his first billboard

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number one hit single featuring on

hip hop artists, Topher's track.

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The Patriot.

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Now, in October 21, the Marine

Rapper achieved his second billboard,

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number six hit single featuring

Tover's track, Let's Go Brandon.

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And in November 21, the Marine Rapper

achieved his third billboard hit,

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number seven, featuring on hip hop

artist MJ Hank's track, I Left My Home.

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And there's a whole bunch

of other good stuff.

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They even wrote a song about Yogi

Bear and it's actually really catchy.

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It's a cadence and uh, you're definitely

going to check out this interview because

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Raymond is smart and he's really, really,

really done some cool stuff and he's

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going to help us understand how the

music industry actually makes money.

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So the entrepreneur in you is going

to be curious and the veteran in

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you is going to be stoked that you

hung out because this guy's fun.

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So have a great day.

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Welcome to the show.

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Ray!

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Welcome to the show, brother.

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How are

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Raymond Lott: you?

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I am great,

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David Pere: bro.

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How are you?

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I'm good, man.

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I'm excited to do this.

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I've been following you on Instagram

for, uh, a minute now as the Marine

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Rapper, and I love your stuff,

and so, uh, this is, this is gonna

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Raymond Lott: be fun.

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Appreciate it, man.

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Yeah, I was like, cause a lot of times,

like, if people don't interact or I

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don't see a like or something like

that, Sometimes I'm like, who is that

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person or whatever, but then if I see

them engaging, I'm like, oh wait, oh

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snap, let me show some love back, you

know, because sometimes like you get

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caught up, especially entertainment

industry, you get caught up in like the

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glitz and glamour and stuff like that.

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So I keep on trying to remind myself,

don't forget you came from the

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hood, you know, don't act like, you

know, you ain't better than nobody.

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So go ahead and and show love or whatever.

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And I tell people that all the time.

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Oh, you're such and such.

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And I'm like, no, no, no, I'm just right.

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You know what I mean?

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So like, yeah, man, I

really appreciate that.

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And so like, that's why.

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I was like, I got to show you love

and, and, and show the same type of

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love that you've been showing on IgE.

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So I appreciate that.

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David Pere: Well, I

appreciate it, brother.

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Yeah.

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It's a, it is a weird game where people

start recognizing you and you're like.

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Dude, when I bought my first house,

I was a, I was a sergeant, you

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know, I was recruiting, recruiting

duty and I was broke as shit.

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So, um, all right, so, uh, we're going to

dig into the story more later on, but I

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like to jump into something big right off

the bat and then they go back in time.

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So having seen massive success, uh.

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With a song only for it to have been

removed from streaming services.

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Like two weeks later, right?

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You had the highest of

highs and the lowest lows.

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And we'll talk about that.

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I'm curious how you deal with like the

dopamine hits the highs and lows of

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social media and, and just like life.

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Um, because dude, I mean,

I'm in social media.

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On a smaller scale.

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And I know like there are days

where things don't hit and

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you're like, it's a weird ride.

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So I can't imagine that, how that felt.

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And I'm just curious how

you kind of manage the

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expectations there for yourself.

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Raymond Lott: Um, it's crazy because.

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In order to not get emotional,

you have to know emotions and

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use emotional intelligence.

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I learned this a while ago.

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Emotional intelligence is like

understanding why everybody's there,

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understanding why you're there,

and understanding that everybody

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is living in their own world.

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So if somebody, after I, I drop a new

song or drop a video when I post it

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online and somebody's like, This sucks!

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A happy person isn't saying that.

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A happy person isn't logging

online and saying, Hey!

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I'm so happy and I just want to

tell you how much your song sucks.

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No, it's an unhappy person, right?

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Or, or, you know, a happy person

isn't logging onto your account

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and going, I hate this podcast.

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They're not saying that

because they're happy.

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Right.

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But only an unhappy person only,

you know, as the saying goes.

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Misery loves company, all that.

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So once I use my emotional

intelligence, realize, man, this person

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probably just wants some attention.

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They're just upset because you know, their

wife, their kids, whatever thing they're

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going through at home, their family,

whatever thing they're going through is

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affecting the way they're talking to me,

or it could just be like a little kid.

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Online trying to troll trying to brag

about something at school next day or

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like, Oh, yeah, I got the Marine rapper

mad or, you know, I, I hate it on this

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guy's podcast, whatever it may be.

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I, I just consider the source is an

old saying that I've heard a consider

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the source consider what's going on.

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And then once I realized that I'm

like, man, they don't hate me.

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They just they're just mad at themselves.

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There's been times where I was

just like, Hey, man, what's you

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know, they somebody was negative

on my account or one of my songs.

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It's like, okay, well.

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They're like, Jason's

song sucks, or whatever.

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I'm like, okay, well, since

you're the professional, let

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me know what I should do.

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And I'm like, I'm not

being facetious at all.

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Tell me what I should do.

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Whatever.

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And then once I respond, you

know, like, just with honesty,

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Hey, are you, are you okay?

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How are you feeling?

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The stuff like that.

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They're like, Hey, you know what?

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I'm actually a fan, man.

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I just wanted to get your attention.

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I've actually had comments like that.

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They're like, I wanted

to get your attention.

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So I put some negative energy

out there because people do not

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respond to like, happy stuff.

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If you go on anybody's account, if

somebody goes, Hey, congratulations,

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good job, yada, yada, yada, you

won't see as many responses as

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the ones you see on the negative.

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Like you'll see that that's,

that's how the industry is.

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That's how news is.

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That's how podcasting is.

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That's how music is.

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People only care about,

um, the, the negative.

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Um, you know, I was in the journalistic

field for many years in the Marine Corps

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as well as outside of the Marine Corps.

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And there's a saying, it

goes, if it bleeds, it leads.

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So.

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I just realized that people love to see

destruction and violence and all that

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type of negativity and me realizing that

I'm like, Oh, I can deal with this or

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some, or a lot of times I'll be like,

Hey, I can't get upset if I don't log on.

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I want to be happy today.

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Sometimes I'll detox.

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Sometimes I'll be like,

no, no social media today.

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I won't log on.

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Um, and also, or the first thing in the

morning, um, especially because I have a

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routine, um, I go, the first thing I do

today is not going to be open Instagram.

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It's not going to go to Facebook because

if I do that, if I get, you know, I

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get up, wash my face, brush my teeth.

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You know, do my, do my

daily routine, all of that.

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And I stick on schedule, then

everything's going to be on my terms.

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I'm controlling my own world.

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I can, can only, I can only control

what, um, what I can control.

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You know, I can't control

somebody else's life.

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So if I go, Hey, I'm going to do these

things and nobody else around the world

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can get in between it, because I'm just.

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In my studio, then I'm going to be okay.

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And I realized that.

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So it, I deal with it with a combination

of things, emotional intelligence.

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I deal with it with strangely enough,

some people may call me, you know, okay.

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Uh, what we used to say in the Marine

Corps, they'll MOTAR, they're like, you're

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a MOTAR or whatever, MOTO, I don't know.

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And I'm just like, okay,

whatever you want to say.

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But I literally use the leadership traits.

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To, to guide my life and I go,

okay, I know myself and seek self

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improvement, things like that, the

leadership traits and principles.

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And I go, okay, cool.

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What do I need to do?

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Okay.

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I'm not good at graphics.

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That means that instead of me trying

Photoshop right now, I need to hire a

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graphic person to do my album cover.

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And when I do that, that takes the stress

away from me, and then I'm happier.

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And then I don't treat somebody

bad, whether it's family.

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Uh, or my daughter or whoever it may

be, I'm not treating nobody else bad.

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And then I'm not triggered by some

little kid online saying my song sucks.

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So it just kind of like just situational

awareness, knowing yourself as well

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as having some emotional intelligence.

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And then once you're ready and once

you're solid and you take care of

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your own household, so to speak,

far as like your body, when you log

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on and like your podcast sucks and

you see that, I'm like, okay, cool.

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I hope you find a good one.

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There's.

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Tens of thousands or hundreds of

thousands of podcasts out there.

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I'll be finding a good one.

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And then they're, then they have

nothing to say at that point.

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Like, I hate this song.

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Okay, cool.

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Have a great day.

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I'm like, that's not what my numbers say.

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I do have people who do like it.

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So can you get out of the way?

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So people who want to listen

to it can listen to it, you

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know, those type of things.

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So like, I just realized that everybody

has their own priority in their own world.

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And once you realize that.

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You'll be happier, they'll be happier,

and I've actually had some of those

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naysayers, or disguised naysayers that

are actually fans, they're actually fans,

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all these people who comment, I'm like,

man, if I had naysayers like the fans that

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I want, I would be platinum every time

I drop a record, you know what I mean?

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Um, so, or, you know what I mean,

or you, you, those numbers, because

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haters are actually fans in disguise,

by the way, and when you realize

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that, you can actually use that to

your advantage, be like, okay, cool.

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Well, what don't you like?

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And they're like, I hate, I

hate the way your voice sounds.

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Okay, what else?

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Oh, I don't, I don't like

that green light behind you.

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I was like, okay, cool.

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And you, what, anything

else you don't like?

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I don't like this.

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And then I actually use haters as a, a,

uh, like a testing group for research.

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So I'll be like, somebody will hate on me.

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I don't like how this

looks or this and that.

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And I'm like, okay, tell me more.

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And they're telling me all

these things that are wrong.

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And then I just take all that

data and use that data to

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improve my brand and it's worked.

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So, so it's just, it's, it's

all perspective and all and

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all, um, self awareness.

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And once you have that down pat, you're

able to conquer anything, especially

231

00:09:54,010 --> 00:09:56,590

this stupid thing called social media.

232

00:09:56,640 --> 00:09:57,199

You know what I mean?

233

00:09:57,810 --> 00:10:00,199

David Pere: Yeah, it's funny

because I, I've, I've definitely

234

00:10:00,199 --> 00:10:02,310

responded to some people my like.

235

00:10:02,605 --> 00:10:05,705

Go to when someone leaves just

ridiculously hateful comments

236

00:10:05,705 --> 00:10:07,815

is just to be like, I hope

you find happiness someday.

237

00:10:08,915 --> 00:10:12,895

And it's like, it's totally said in like

a, you know, kind of a snarky, whatever,

238

00:10:13,145 --> 00:10:16,565

but it's like, I mean, that's, that's,

it's so, it's so true that deep down.

239

00:10:16,565 --> 00:10:18,964

That's, that's exactly

what's usually going on.

240

00:10:18,965 --> 00:10:20,575

It's, they're not mad at you.

241

00:10:20,674 --> 00:10:24,395

They just, you know, they're mad and

they just lashing out wherever they can.

242

00:10:24,745 --> 00:10:25,305

Um, but

243

00:10:25,565 --> 00:10:28,025

Raymond Lott: don't, but one thing I

got to know, don't get it twisted, bro.

244

00:10:28,025 --> 00:10:30,025

Sometimes I do wake up

and choose violence.

245

00:10:30,740 --> 00:10:32,130

Like, I do.

246

00:10:32,170 --> 00:10:32,830

No, I do.

247

00:10:32,840 --> 00:10:33,970

Like, sometimes I choose violence.

248

00:10:33,980 --> 00:10:37,490

Sometimes I make a whole,

like, diss song on somebody.

249

00:10:37,490 --> 00:10:39,820

Like, I just, sometimes

I just have that happen.

250

00:10:40,130 --> 00:10:41,179

Sometimes I have time.

251

00:10:41,180 --> 00:10:43,279

You know how they say,

Oh, he had time today.

252

00:10:43,279 --> 00:10:44,019

Yeah, I had time today.

253

00:10:44,200 --> 00:10:44,530

You know?

254

00:10:44,830 --> 00:10:47,569

Sometimes, sometimes you just gotta get

your rocks off, you know what I'm saying?

255

00:10:47,569 --> 00:10:48,319

So sometimes I'll do it.

256

00:10:48,770 --> 00:10:50,290

You know, the Marine is still there.

257

00:10:50,310 --> 00:10:52,150

Sometimes it's good engagement.

258

00:10:52,510 --> 00:10:53,780

David Pere: It's it's good engagement.

259

00:10:53,820 --> 00:10:56,240

You go, you go back to those

guys and they always comment.

260

00:10:56,260 --> 00:10:58,700

It's like, I can get like 10

or 15 comments out of this

261

00:10:58,700 --> 00:11:00,680

Raymond Lott: on my, thank you.

262

00:11:00,789 --> 00:11:01,990

I'm like, for the views.

263

00:11:02,380 --> 00:11:02,500

Yeah.

264

00:11:02,749 --> 00:11:03,709

Thanks for the engagement,

265

00:11:03,709 --> 00:11:04,099

David Pere: buddy.

266

00:11:04,505 --> 00:11:05,915

I know that's not what you were going for.

267

00:11:06,185 --> 00:11:06,584

That's funny.

268

00:11:06,605 --> 00:11:06,885

All right.

269

00:11:06,885 --> 00:11:10,375

So if we go back in time, you were a

Marine, obviously the Marine rapper

270

00:11:10,495 --> 00:11:13,794

wearing his red hat, USMC hat,

which I need to buy one of those.

271

00:11:13,794 --> 00:11:16,004

I don't, I was just talking the other day.

272

00:11:16,005 --> 00:11:18,334

I was like, when I was a recruiter,

we used to talk shit about how all the

273

00:11:18,334 --> 00:11:20,005

old vets come in, like red hatters.

274

00:11:20,005 --> 00:11:21,155

That's what they, that's

what they call them.

275

00:11:21,155 --> 00:11:23,095

And I'm like, I'm like, why

don't I have one of those yet?

276

00:11:23,095 --> 00:11:23,275

I need

277

00:11:23,275 --> 00:11:23,545

Raymond Lott: to wander around.

278

00:11:24,805 --> 00:11:26,415

That's when you, that's when

you know, that's when you

279

00:11:26,415 --> 00:11:27,275

know, we're getting old, bro.

280

00:11:28,015 --> 00:11:28,445

I know, I

281

00:11:28,445 --> 00:11:29,855

David Pere: know, I'm like,

I need one of those hats.

282

00:11:30,265 --> 00:11:33,135

Um, so what's your, what's your, uh,

what'd you do in the Marine Corps?

283

00:11:33,135 --> 00:11:34,605

You said journalist, were you ComCam?

284

00:11:35,444 --> 00:11:38,085

Raymond Lott: No, well,

people call me that anyway.

285

00:11:38,085 --> 00:11:42,114

They go ComCam or Combat Codec

or Hey Photo Guy or whatever.

286

00:11:42,114 --> 00:11:46,645

But I actually was what you call a

combat correspondent or a war journalist.

287

00:11:47,204 --> 00:11:50,835

Yeah, so if you've ever seen that

movie, uh, Full Metal Jacket, Private

288

00:11:50,835 --> 00:11:55,935

Joker, he was a photojournalist

that was embedded within an infantry

289

00:11:55,935 --> 00:11:58,334

battalion, and that's exactly what I did.

290

00:11:58,334 --> 00:12:01,924

So I served, um, 10 years in the

Marine Corps as a combat correspondent

291

00:12:02,885 --> 00:12:07,235

with infantry battalions in Iraq

and Afghanistan, Africa, all around

292

00:12:07,235 --> 00:12:08,325

the world and stuff like that.

293

00:12:08,665 --> 00:12:12,395

Um, and I was just covering stories

and taking photos and stuff like that.

294

00:12:12,435 --> 00:12:15,215

And, uh, my number one mission as

like first sergeant would say, it

295

00:12:15,215 --> 00:12:18,435

would be like, don't get nobody

killed, you know what I mean?

296

00:12:18,585 --> 00:12:20,024

Like just get this stay out of the way.

297

00:12:20,024 --> 00:12:23,804

So like I had to be faster

than everybody and like.

298

00:12:24,509 --> 00:12:26,459

The most concealed type of individual.

299

00:12:26,469 --> 00:12:29,869

Imagine if you see a photo, a war

photo of somebody going like this,

300

00:12:30,119 --> 00:12:31,709

there's a com cam down there.

301

00:12:31,819 --> 00:12:34,829

I usually use the term com can

because they call us all com camp,

302

00:12:35,069 --> 00:12:38,939

but there's a combat respondent

or combat photo down there.

303

00:12:39,275 --> 00:12:41,085

Um, taking a photo.

304

00:12:41,085 --> 00:12:45,805

If you see this, there's a, he

was a, uh, a lanky fast guy.

305

00:12:45,814 --> 00:12:50,175

That's down, down range, like trying not

to get shot, trying not to get shot, man.

306

00:12:50,175 --> 00:12:53,505

I was, I was jumping rooftop to rooftop,

like Aladdin, like boom, boom, boom.

307

00:12:53,505 --> 00:12:57,205

Cause, um, in Iraq where I was,

the rooftops were like literally,

308

00:12:57,595 --> 00:13:02,115

uh, so I was running, but because I

would like to get like arrow shots.

309

00:13:02,560 --> 00:13:06,230

Um, I would like to, you know, get

some really cool shots of, in front

310

00:13:06,280 --> 00:13:08,000

of the troops a lot of the time.

311

00:13:08,000 --> 00:13:08,350

Yeah.

312

00:13:08,630 --> 00:13:11,510

And I was, I don't know what I was

thinking or what was in my mind, but

313

00:13:11,510 --> 00:13:14,810

like, when you're like super young

and you want to like prove something,

314

00:13:15,090 --> 00:13:17,510

like you're just doing all this stupid

stuff and they're like, and I was like,

315

00:13:17,560 --> 00:13:19,350

how did I get shot in that situation?

316

00:13:19,880 --> 00:13:20,210

David Pere: Yeah.

317

00:13:21,080 --> 00:13:21,110

Yes.

318

00:13:21,110 --> 00:13:21,590

Yeah.

319

00:13:21,590 --> 00:13:22,549

Oh, yeah.

320

00:13:22,550 --> 00:13:25,790

We've all, all of us have those, uh,

those stories, I think from our time

321

00:13:25,790 --> 00:13:29,629

in the core of like, Ooh, I probably

shouldn't have been doing that thing,

322

00:13:29,629 --> 00:13:31,890

but, uh, I'm glad I'm still here.

323

00:13:32,550 --> 00:13:35,750

Raymond Lott: Yeah, no, I'm, I'm, I'm glad

I'm still here, but it's crazy, I have,

324

00:13:35,829 --> 00:13:39,069

I have, you know, the stories to tell,

but I think they call it, um, Comistrat

325

00:13:39,089 --> 00:13:40,319

now, they like combine everything.

326

00:13:40,319 --> 00:13:40,599

Yeah, yeah,

327

00:13:41,089 --> 00:13:44,309

David Pere: it's, it's a whole weird

hodgepodge now of everything, yeah.

328

00:13:45,059 --> 00:13:47,109

Raymond Lott: But I didn't do that

the whole time, I actually, me

329

00:13:47,110 --> 00:13:51,039

and you actually have a parallel,

because I actually was the, um,

330

00:13:51,930 --> 00:13:53,580

I did an A billet at recruiting.

331

00:13:54,220 --> 00:13:56,270

Oh, so you were a recruiter?

332

00:13:56,540 --> 00:13:59,030

I did, I was an MPA, I don't

know if you remember those guys.

333

00:13:59,079 --> 00:13:59,790

Oh, yeah, yeah, yeah.

334

00:14:00,165 --> 00:14:00,515

Yeah.

335

00:14:00,515 --> 00:14:04,305

So I was, I was actually, um,

up in, up near the Dallas area.

336

00:14:04,355 --> 00:14:09,095

Um, Dallas Fort Worth area in a town

called Pantigo, but right by Arlington

337

00:14:09,455 --> 00:14:12,645

where like, you know, all the sports

teams and stuff, play and stuff.

338

00:14:12,995 --> 00:14:15,684

Um, but yeah, Ranger go, go Rangers.

339

00:14:15,685 --> 00:14:15,905

Right.

340

00:14:16,175 --> 00:14:17,985

Um, but, uh, cause they won.

341

00:14:18,215 --> 00:14:19,615

Uh, I got a crazy story about that.

342

00:14:19,655 --> 00:14:22,925

I got a crazy story about the Rangers

and both of the bushes little later.

343

00:14:22,925 --> 00:14:26,415

I'll tell you, but, um, yeah,

I was up in Pantigo off of

344

00:14:26,695 --> 00:14:27,925

eighth Marine Corps district.

345

00:14:28,325 --> 00:14:32,715

Um, uh, out there in, you know, Dallas,

Fort Worth area and stuff like that.

346

00:14:33,005 --> 00:14:38,125

So I was doing all the like inflatables

and the, uh, educators workshop and,

347

00:14:38,185 --> 00:14:41,935

you know, I was being the nice guy with

the teachers and kind of like a caveat.

348

00:14:41,935 --> 00:14:45,295

I mean, it's kind of like a conduit

and kind of like a middle guy

349

00:14:45,295 --> 00:14:48,695

between, you know, the recruiters and

the teachers and things like that.

350

00:14:48,695 --> 00:14:55,375

So, yeah, so that was, uh, 2011, 12,

around that time that was winning.

351

00:14:56,010 --> 00:14:57,330

I asked out Betty White to the ball.

352

00:14:58,040 --> 00:14:58,329

Yeah.

353

00:14:59,250 --> 00:14:59,810

. I saw that.

354

00:15:00,280 --> 00:15:00,569

Yeah.

355

00:15:00,569 --> 00:15:02,905

So I asked out Betty White

to the ball during that time,

356

00:15:02,905 --> 00:15:04,464

and it caused a whole issue.

357

00:15:04,464 --> 00:15:09,125

And, uh, you know, Betty White, you

know, I, I, I didn't take Betty White.

358

00:15:09,125 --> 00:15:11,585

I actually took Linda

Hamilton from Terminator.

359

00:15:12,455 --> 00:15:13,355

Oh, I didn't realize that.

360

00:15:13,595 --> 00:15:13,865

That's awesome.

361

00:15:14,165 --> 00:15:14,555

O'Connor.

362

00:15:14,885 --> 00:15:19,005

So after Betty White said no, when I

asked out Betty White to the ball, um,

363

00:15:19,005 --> 00:15:22,545

and it went viral and stuff like that,

at the time it was on YouTube and nobody

364

00:15:22,545 --> 00:15:24,704

knew what viral was at that point.

365

00:15:24,704 --> 00:15:25,110

There was no Instagram.

366

00:15:26,270 --> 00:15:30,599

And that's how Betty White and I was

getting all these views on YouTube

367

00:15:30,599 --> 00:15:31,589

and they're coming on the news.

368

00:15:31,589 --> 00:15:34,500

Gayle King, Oprah's friend is all

talking about it and stuff and

369

00:15:34,579 --> 00:15:37,430

I'm just like, wow, this is like

big leagues and stuff like that.

370

00:15:37,729 --> 00:15:41,129

And then Betty White's like, yeah, I can't

go, but if you want to, you know, stop by

371

00:15:41,129 --> 00:15:44,089

at any of my shows or hang out with me or

whatever, we could do something like that.

372

00:15:44,464 --> 00:15:47,824

And then, Sarah Connor makes a video,

it's still up there on YouTube, Sarah

373

00:15:47,824 --> 00:15:51,625

Connor makes a video on YouTube and says,

Hey, I feel so bad, I've been bawling

374

00:15:51,625 --> 00:15:53,715

my eyes out because Betty can't go.

375

00:15:53,965 --> 00:15:56,805

So if you would, please,

please, please, go with me.

376

00:15:56,815 --> 00:15:59,424

She like basically begs me, it's up

there on YouTube, you can pull it up.

377

00:15:59,885 --> 00:16:05,140

Uh, Sarah Connor asks, um, Uh,

Marine to ball, something like that.

378

00:16:05,480 --> 00:16:06,830

It should be, yeah,

379

00:16:07,250 --> 00:16:07,400

David Pere: I see.

380

00:16:07,460 --> 00:16:07,810

I am.

381

00:16:08,090 --> 00:16:08,360

Yeah.

382

00:16:08,420 --> 00:16:10,510

Raymond Lott: I'm going to totally

put that in the show notes later.

383

00:16:10,510 --> 00:16:10,870

That's awesome.

384

00:16:11,530 --> 00:16:12,130

Absolutely.

385

00:16:12,130 --> 00:16:12,760

Put it in there.

386

00:16:12,769 --> 00:16:13,720

It's a hilarious thing.

387

00:16:14,000 --> 00:16:18,219

There's another one of me asking out

Betty white and I'm like doing like a mock

388

00:16:18,229 --> 00:16:20,390

PFT, but I'm only doing like one pull up.

389

00:16:20,900 --> 00:16:23,390

Um, It's just like a ridiculous thing.

390

00:16:23,990 --> 00:16:28,780

David Pere: It's funny because I

wrote three letters to Taylor Swift

391

00:16:28,780 --> 00:16:32,139

asking her to go to the ball while

I was in Afghanistan, but, uh,

392

00:16:32,140 --> 00:16:33,370

you know, I never got a response.

393

00:16:33,399 --> 00:16:35,149

Two of them came back, returned to sender.

394

00:16:35,149 --> 00:16:36,169

I don't know if the third made it.

395

00:16:36,529 --> 00:16:39,240

Um, I found like every address I

could online and I'm like sending

396

00:16:39,240 --> 00:16:40,849

them from like the MWR online.

397

00:16:41,810 --> 00:16:44,170

Um, because that was like kind

of during that, I forget who

398

00:16:44,180 --> 00:16:45,550

it was who started that trend.

399

00:16:45,930 --> 00:16:46,730

Um,

400

00:16:46,980 --> 00:16:49,114

Raymond Lott: was it,

uh, He did a guy over.

401

00:16:49,114 --> 00:16:49,704

It was a sergeant.

402

00:16:49,734 --> 00:16:50,334

He did it.

403

00:16:50,344 --> 00:16:50,785

He did it.

404

00:16:50,785 --> 00:16:53,665

Um, the first person was made from

405

00:16:53,755 --> 00:16:54,335

David Pere: Mila's.

406

00:16:55,005 --> 00:16:55,555

That's what it is.

407

00:16:55,555 --> 00:16:55,704

Yeah.

408

00:16:56,335 --> 00:16:56,635

Yeah.

409

00:16:57,085 --> 00:17:00,035

Raymond Lott: And then the girl

asked out Justin Timberlake.

410

00:17:00,944 --> 00:17:01,305

Yep.

411

00:17:01,714 --> 00:17:02,064

That's right.

412

00:17:02,604 --> 00:17:03,884

That's, that's actually my buddy.

413

00:17:03,895 --> 00:17:07,454

Cause like I actually got to know her and

we have the same birthday and everything,

414

00:17:07,454 --> 00:17:11,814

which is another weird thing, but she's

an MMA, she's an MMA fighter, bro.

415

00:17:11,875 --> 00:17:12,294

All right.

416

00:17:12,304 --> 00:17:14,034

So MMA fighter.

417

00:17:14,310 --> 00:17:17,250

And then we got to know each other and

become friends and stuff like that.

418

00:17:17,510 --> 00:17:21,569

And then, um, then I asked out Betty

white after that, because we're like,

419

00:17:21,569 --> 00:17:23,020

there was like three of us who did it.

420

00:17:23,290 --> 00:17:25,609

And then after that, the Marine Corps

was like, we need to cut down on this.

421

00:17:25,610 --> 00:17:28,019

Which

422

00:17:28,019 --> 00:17:31,529

David Pere: is weird because like,

that's, to me, that seems like a good

423

00:17:31,530 --> 00:17:35,110

publicity thing, like celebrities are

like, Oh yeah, the Marine Corps ball.

424

00:17:35,120 --> 00:17:36,340

Of course I want to do that.

425

00:17:36,710 --> 00:17:38,000

Raymond Lott: But it's crazy.

426

00:17:38,000 --> 00:17:41,480

Cause like back then it was like

taboo for military to be online.

427

00:17:42,365 --> 00:17:42,735

True.

428

00:17:43,015 --> 00:17:44,795

That's true, but it was so crazy.

429

00:17:44,795 --> 00:17:45,565

Now you think about it.

430

00:17:45,565 --> 00:17:49,055

Now they have all types

of online extracurricular

431

00:17:49,055 --> 00:17:49,615

David Pere: activities.

432

00:17:50,205 --> 00:17:50,685

Oh yeah.

433

00:17:52,335 --> 00:17:52,845

Some of it.

434

00:17:53,125 --> 00:17:55,895

You're like, that doesn't even

meet like uniform codes at

435

00:17:55,895 --> 00:17:58,325

all, but nobody seems to care.

436

00:17:58,325 --> 00:17:58,845

So whatever.

437

00:17:59,334 --> 00:18:00,634

Um, all right.

438

00:18:00,635 --> 00:18:03,805

So were you always into music or when did

you decide you wanted to be an artist?

439

00:18:04,275 --> 00:18:05,155

Uh,

440

00:18:05,295 --> 00:18:05,685

Raymond Lott: okay.

441

00:18:06,225 --> 00:18:09,745

So I always listened to

music, but it wasn't rap.

442

00:18:09,745 --> 00:18:09,774

Yeah.

443

00:18:10,504 --> 00:18:15,385

I've always, so, so I was born in

Newark, New Jersey, former murder capital

444

00:18:15,425 --> 00:18:17,305

across the bridge from New York, right?

445

00:18:17,784 --> 00:18:18,034

Okay.

446

00:18:18,044 --> 00:18:25,145

My mom, um, so, Newark, New Jersey, Shaq

is from there, uh, Naughty by Nature,

447

00:18:25,165 --> 00:18:30,635

they're from there, Queen Latifah's from

there, um, A red man is from there, like

448

00:18:30,635 --> 00:18:32,425

a lot of people are from Jersey, right?

449

00:18:32,445 --> 00:18:34,475

So a lot of successful people

come out of there, but it's

450

00:18:34,475 --> 00:18:36,345

not a nice area in some case.

451

00:18:37,014 --> 00:18:38,735

Um, so my mom wanted to get out of there.

452

00:18:38,735 --> 00:18:39,855

She's like, let's get out of here.

453

00:18:40,004 --> 00:18:43,135

So like when I was like four

or five or whatever, my mom,

454

00:18:43,135 --> 00:18:44,814

my dad broke up or whatever.

455

00:18:44,815 --> 00:18:47,885

I went over to, uh, San Diego, California.

456

00:18:48,315 --> 00:18:52,210

Um, and I moved out there to a

place called Oceanside, California.

457

00:18:52,890 --> 00:18:53,850

Oceanside, California.

458

00:18:53,995 --> 00:18:58,075

Oceanside, California is a city outside of

a Marine Corps base called Camp Hampton.

459

00:18:58,075 --> 00:19:01,015

I know, I, I know, you know, but I

just wanna share it with the people.

460

00:19:01,020 --> 00:19:04,645

If you guys don't, don't know or

whatever, but I, that stuck there twice.

461

00:19:05,245 --> 00:19:08,845

It's man, and I'm gonna tell

you how I got there, but like.

462

00:19:09,220 --> 00:19:13,120

Before any of the Marine Corps stuff

happened, I was just like an awkward

463

00:19:13,130 --> 00:19:17,110

kid, listening to rock music, because

out there in Oceanside, California, it's

464

00:19:17,110 --> 00:19:21,740

an area called Tri City, and all they

did was skateboard, rollerblade, bike,

465

00:19:22,080 --> 00:19:25,380

and listen to rock music, and listen to

grunge music, and that's what they did.

466

00:19:25,380 --> 00:19:26,279

So that's like, that's like, uh,

467

00:19:26,279 --> 00:19:26,959

David Pere: Yellow Card's

468

00:19:26,959 --> 00:19:27,569

Raymond Lott: backyard.

469

00:19:28,029 --> 00:19:34,960

Yellow Card, X Games, uh, Sublime, um

All that type of stuff, that, that whole,

470

00:19:35,399 --> 00:19:39,210

like, skateboarding culture, and then

not until they started incorporating,

471

00:19:39,210 --> 00:19:42,720

like, hip hop and skate videos, was when

I started getting into hip hop, and I

472

00:19:42,720 --> 00:19:46,959

started to freestyle, and started to rap

battle people, like, There, we had a movie

473

00:19:46,960 --> 00:19:50,269

theater, and there was like a, um, there

were stairs, and underneath the stairs,

474

00:19:50,300 --> 00:19:53,000

we would rap battle and stuff like that,

and I started getting better and better

475

00:19:53,000 --> 00:19:57,110

and better, because I was, like, really

bullied, and the way to get back at people

476

00:19:57,110 --> 00:20:00,479

would be, like, I want to hurt you with

my words, because I couldn't physically do

477

00:20:00,479 --> 00:20:01,919

it, because I used to be four foot eleven.

478

00:20:02,200 --> 00:20:03,300

And like 90 pounds.

479

00:20:03,870 --> 00:20:06,670

Um, and yeah.

480

00:20:06,720 --> 00:20:10,560

And so like I got made fun of and

then I kind of like found hip hop

481

00:20:10,560 --> 00:20:11,890

and freestyling and stuff like that.

482

00:20:12,129 --> 00:20:14,089

And then also wrestling, I

got on the wrestling team,

483

00:20:14,090 --> 00:20:15,250

but I was still four foot 11.

484

00:20:15,300 --> 00:20:17,760

I used to wrestle a bad one 12.

485

00:20:17,760 --> 00:20:18,379

It's kind of crazy.

486

00:20:18,379 --> 00:20:20,980

Cause I'm like, man, if I was stuck

with wrestling, would I be like,

487

00:20:21,880 --> 00:20:23,370

would I be doing MMA right now?

488

00:20:23,380 --> 00:20:24,620

It's just crazy to think about.

489

00:20:24,620 --> 00:20:28,080

But I was like 112 pounds and

then I got a growth spurt and

490

00:20:28,080 --> 00:20:29,550

I grew like a foot or whatever.

491

00:20:29,915 --> 00:20:35,955

Um, but I'm still in the rock music

still, and then, um, then I started

492

00:20:35,965 --> 00:20:37,715

working at Taco Bell as a rapper.

493

00:20:38,014 --> 00:20:39,494

I was wrapping up the tacos.

494

00:20:39,664 --> 00:20:41,215

I was literally a rapper at Taco Bell.

495

00:20:41,215 --> 00:20:45,754

And I don't know if you know, the

creator, Glen Bell, is actually a Marine.

496

00:20:45,784 --> 00:20:49,014

He just passed away, but Glen

Bell, Glen Bell made Taco Bell.

497

00:20:49,705 --> 00:20:53,135

Um, cause he was doing burgers

and tacos, and he was like, I

498

00:20:53,135 --> 00:20:54,355

wanna do something nobody's doing.

499

00:20:54,355 --> 00:20:57,774

So he, he went, and he, uh,

went that route, Glen Bell did.

500

00:20:58,274 --> 00:21:03,280

But anyways, like I just was into rock

music, but not that much into rap, uh,

501

00:21:03,310 --> 00:21:07,550

but I was like, getting better at rapping,

but I wasn't like, the level I'm at now,

502

00:21:07,590 --> 00:21:11,670

like, there's so many nuances, like, to

be a full artist, like, I produce my own

503

00:21:11,670 --> 00:21:14,769

stuff now, but I wasn't there, I was just

freestyling, like, rap battling, like,

504

00:21:14,769 --> 00:21:18,610

if you've ever seen, like, um, 8 Mile

with Eminem, like that, in somebody's

505

00:21:18,610 --> 00:21:22,520

face, and saying, oh, look at your shoes,

you know what I mean, stuff like that,

506

00:21:22,520 --> 00:21:25,700

you just make fun of them, basically,

and your mom is so fat, like, you know

507

00:21:25,700 --> 00:21:30,090

what I mean, like, the stupid stuff,

And then I was working at Taco Bell and

508

00:21:30,090 --> 00:21:33,629

then I came across my recruiter and she

was just like, hey, look at yourself.

509

00:21:33,710 --> 00:21:35,929

Like, what are you going to do with

your life, et cetera, et cetera.

510

00:21:35,929 --> 00:21:37,360

You're going to work at Taco

Bell for the rest of your life.

511

00:21:37,470 --> 00:21:43,149

So imagine my recruiters, a female for

one small little blonde ball of fire is

512

00:21:43,149 --> 00:21:45,010

telling me I need to get my life together.

513

00:21:45,260 --> 00:21:47,480

It's like, Hey, what are you

going to do with your life?

514

00:21:47,480 --> 00:21:48,300

You need to do something.

515

00:21:48,830 --> 00:21:50,670

And she thought, what are you waiting on?

516

00:21:50,690 --> 00:21:52,840

And I didn't tell her what I

was waiting on, but she did.

517

00:21:52,930 --> 00:21:55,500

She didn't know at the time I

was like, am I afraid to die?

518

00:21:55,810 --> 00:21:56,129

Right?

519

00:21:56,669 --> 00:21:58,090

That, that, that was in my brain.

520

00:21:58,090 --> 00:21:59,020

That was the thing that was weighing more.

521

00:21:59,740 --> 00:22:02,370

Because all the, you know, recruiters, you

being a recruiter, you know, you put out

522

00:22:02,370 --> 00:22:08,610

those frickin square little tabs that says

money, food, travel, et cetera, et cetera.

523

00:22:08,899 --> 00:22:11,810

And she's putting these stupid

little Lego pieces in front of me.

524

00:22:12,149 --> 00:22:14,949

And I'm like, not

interested in any of them.

525

00:22:14,949 --> 00:22:15,820

But she doesn't know it.

526

00:22:15,820 --> 00:22:18,785

And I know that's You know, when you're

trying to like, what do you guys call it?

527

00:22:18,785 --> 00:22:23,185

Pack somebody out or whatever you guys

are trying to figure it out and you

528

00:22:23,185 --> 00:22:24,524

don't know what the kid is thinking.

529

00:22:24,695 --> 00:22:26,685

And I was thinking, am I afraid to die?

530

00:22:26,715 --> 00:22:27,415

You know what I mean?

531

00:22:27,595 --> 00:22:30,814

Because my mom's like, your dad,

by the way, also, my dad's a

532

00:22:30,814 --> 00:22:33,394

Marine to like, every male in my

family has ever been a Marine.

533

00:22:33,504 --> 00:22:37,014

My dad, my stepdad, my,

uh, my cousin, my uncle.

534

00:22:37,300 --> 00:22:37,780

Everybody.

535

00:22:37,810 --> 00:22:38,169

Marine.

536

00:22:38,879 --> 00:22:40,220

So she's like, you're gonna go to war?

537

00:22:40,220 --> 00:22:43,810

Cause this was like after I

had got my degree in drafting.

538

00:22:44,720 --> 00:22:49,299

This was after I, um, after I

knew everything about my dad and

539

00:22:49,299 --> 00:22:50,439

it was after 9 11 and everything.

540

00:22:50,599 --> 00:22:53,159

So my mom was like, you're

gonna die, da da da da.

541

00:22:53,439 --> 00:22:54,800

She's like, I don't want

my baby going to war.

542

00:22:54,980 --> 00:22:56,629

She's like, they're

gonna make you infantry.

543

00:22:56,629 --> 00:22:58,599

You're gonna go overseas to Iraq.

544

00:22:58,879 --> 00:23:01,209

With infantry and I'm like,

mom, I'm going to be okay.

545

00:23:01,209 --> 00:23:02,020

I'm going to be okay.

546

00:23:02,370 --> 00:23:04,639

And I'll tell you what happened

later, but like be okay.

547

00:23:06,169 --> 00:23:12,739

And then I gave up rap music at

that point because I got over it.

548

00:23:12,739 --> 00:23:14,610

And I was like tired of

my mom, like living in the

549

00:23:14,610 --> 00:23:15,879

apartment and stuff like that.

550

00:23:15,879 --> 00:23:17,460

And I wanted to help my

family and stuff like that.

551

00:23:17,469 --> 00:23:18,619

So I was like, I'm gonna

join the Marine Corps.

552

00:23:19,010 --> 00:23:20,579

How bad could it be?

553

00:23:21,899 --> 00:23:24,100

So I go there and I'm

like, I'm gonna join.

554

00:23:24,300 --> 00:23:24,930

What's my job?

555

00:23:24,930 --> 00:23:26,300

She's like, I got you open contract.

556

00:23:26,340 --> 00:23:27,860

I said, oh, okay, cool.

557

00:23:28,160 --> 00:23:28,790

I go home.

558

00:23:28,800 --> 00:23:31,110

My mom knows all about the

military because her husband.

559

00:23:31,475 --> 00:23:34,755

Marine said, Hey mom, uh, they gave me an

open contract and I'll leave in two weeks.

560

00:23:34,775 --> 00:23:35,845

She's like, open contract?

561

00:23:35,845 --> 00:23:36,645

She's like, you're smart.

562

00:23:36,655 --> 00:23:38,035

You just graduated drafting school.

563

00:23:38,235 --> 00:23:40,175

Go back and tell her you want a smart job.

564

00:23:40,605 --> 00:23:44,405

And I go back and me, smart job

translated into something in

565

00:23:44,405 --> 00:23:46,764

entertainment because I was rapping kinda.

566

00:23:47,314 --> 00:23:49,534

I go back, I tell the recruiter,

I went up to entertainment,

567

00:23:49,534 --> 00:23:50,624

she's all, entertainment?

568

00:23:51,224 --> 00:23:54,715

She's all, get out of here, come back

tomorrow, I'll get you something.

569

00:23:56,804 --> 00:24:00,605

I come back, she's like, I got you public

affairs, now get the F out of my office.

570

00:24:01,375 --> 00:24:05,224

And so I, then I go to MEPS and stuff,

she didn't tell me like, that I have to

571

00:24:05,225 --> 00:24:09,035

do this test and stuff, but anyways, I

ended up scoring like higher or whatever.

572

00:24:09,784 --> 00:24:14,770

And um, Then I go to bootcamp and stuff,

and I'm doing my bootcamp thing, and

573

00:24:14,770 --> 00:24:16,960

then they, they reveal the jobs, right?

574

00:24:17,870 --> 00:24:21,690

And the drill instructor's

like, Private Joker?

575

00:24:22,279 --> 00:24:22,840

I'm like, what?

576

00:24:22,840 --> 00:24:23,740

What's a private joker?

577

00:24:23,770 --> 00:24:25,590

He's like, you're a

private joker, you'll see.

578

00:24:25,990 --> 00:24:30,600

Anyways, then afterwards I go to,

um, MOS school, and they're like,

579

00:24:30,600 --> 00:24:34,230

alright, MOS school, you guys are

in public affairs MOS school at Fort

580

00:24:34,230 --> 00:24:37,030

Meade, Maryland, you're gonna learn

how to write and take pictures, and

581

00:24:37,030 --> 00:24:37,910

this is what you guys are doing.

582

00:24:38,470 --> 00:24:45,010

So I go and do that, I pass it, um, after

the second time I flunked, which is kind

583

00:24:45,010 --> 00:24:48,710

of crazy, I flunked the first time because

I, I did like a wrong error, you can't

584

00:24:48,719 --> 00:24:51,530

have errors in writing because they're

trying to teach us not to have errors in

585

00:24:51,530 --> 00:24:56,020

the newspaper, so I flunked the course,

I redid it, and then after I redid it,

586

00:24:56,069 --> 00:25:00,350

they're like, hey, we're gonna Approved

10 people to go to Japan to do this

587

00:25:00,350 --> 00:25:02,510

radio thing to be a radio journalist.

588

00:25:02,560 --> 00:25:06,600

And so imagine me, I was in the

music and I was like, Oh cool, maybe

589

00:25:06,600 --> 00:25:10,060

I can like finagle something, you

know, doing the like radio thing.

590

00:25:10,560 --> 00:25:14,520

So I go and I do the audio edition

and they're like, yeah, you failed.

591

00:25:14,520 --> 00:25:15,479

And I'm like, how'd I fail?

592

00:25:15,489 --> 00:25:17,600

They're like, you

mispronounced the word ask.

593

00:25:19,560 --> 00:25:22,905

Me being a Me being a black, yeah,

me being a black kid or hood, or

594

00:25:22,905 --> 00:25:25,085

if you're using any slang, I know

you know what I'm talking about.

595

00:25:25,435 --> 00:25:27,085

We, a lot of us, they ask.

596

00:25:27,305 --> 00:25:28,685

We say, hey, let me ask you a question.

597

00:25:28,945 --> 00:25:30,944

Like, ask me a question.

598

00:25:31,845 --> 00:25:34,395

And so, like, that's how I

grew up and stuff like that.

599

00:25:34,435 --> 00:25:36,025

Us, all our neighborhood kids.

600

00:25:36,634 --> 00:25:38,534

We say, ask you a, let

me ask you a question.

601

00:25:38,970 --> 00:25:40,520

I never pronounce the word ask.

602

00:25:40,540 --> 00:25:44,360

If you go into the, if you go into

like my catalog, some of the words in

603

00:25:44,360 --> 00:25:48,260

there is the word ask, just as a like,

if you know, you know type of thing.

604

00:25:48,260 --> 00:25:51,330

I say ask in my rap just to show

that I can do it rapping fast.

605

00:25:51,749 --> 00:25:54,469

But that, so they're like,

because you mispronounce the word.

606

00:25:54,700 --> 00:25:57,890

Ask, you cannot go to Japan, you

cannot be radio, you cannot be

607

00:25:57,890 --> 00:25:58,950

Robin Williams, not happening.

608

00:25:59,740 --> 00:26:03,200

So I'm like, man, so they're like,

they're like, but what we're going

609

00:26:03,200 --> 00:26:06,260

to do is we're going to send you to

a prestigious unit in California.

610

00:26:06,260 --> 00:26:07,490

And I'm like, okay, what's that?

611

00:26:07,720 --> 00:26:09,110

They're like first marine division.

612

00:26:09,160 --> 00:26:11,209

Cause I had first class and everything.

613

00:26:11,249 --> 00:26:12,319

I didn't know what it was at first.

614

00:26:13,284 --> 00:26:17,084

And, uh, I go to first, and then I

realized that First Marine Division

615

00:26:17,254 --> 00:26:20,735

means that I'm going back to my

hometown of Oceanside, California.

616

00:26:20,885 --> 00:26:25,094

So, basically, I felt like a reservist

of sorts or something because I just

617

00:26:25,534 --> 00:26:28,985

went on base, and then anytime I

wanted to come off base when we had

618

00:26:28,985 --> 00:26:33,159

liberty, I went off base and, like,

Did that type of thing, and then

619

00:26:33,179 --> 00:26:34,479

they're like, who wants to go to Iraq?

620

00:26:34,570 --> 00:26:36,270

Me, like, I was like, I gotta get out.

621

00:26:36,550 --> 00:26:37,739

I was like, I gotta get out of here.

622

00:26:37,929 --> 00:26:39,300

I gotta get out of here right now.

623

00:26:39,670 --> 00:26:42,349

I didn't join up to go nowhere.

624

00:26:42,530 --> 00:26:47,620

So, like, at that moment, all of my

music aspirations were put on pause.

625

00:26:47,660 --> 00:26:49,099

I'm not, like, doing nothing, right?

626

00:26:49,580 --> 00:26:54,250

And then, so, like, when I was over in

Iraq, I'm, like, freestyling and stuff.

627

00:26:54,605 --> 00:26:58,105

And I'm just like, man, I wish I

would have like had like a recorder

628

00:26:58,105 --> 00:27:00,825

or something that I could have be

like putting all my wraps down with.

629

00:27:01,255 --> 00:27:06,584

So the next time when I deployed

to Afghanistan, I made sure that I

630

00:27:06,584 --> 00:27:08,664

had a whole like portable studio.

631

00:27:08,664 --> 00:27:09,595

I'll send you the picture.

632

00:27:09,595 --> 00:27:12,374

You can, you know, show the people

that the picture later, whatever.

633

00:27:12,375 --> 00:27:13,935

But it's me inside of 1 of the.

634

00:27:14,305 --> 00:27:18,565

The tense, like mixing my own

stuff with headphones on, like,

635

00:27:18,585 --> 00:27:21,385

and I have a shaved head and I'm

in my skivvies and stuff like that.

636

00:27:21,385 --> 00:27:23,435

And it's like one of the

dopest pictures ever.

637

00:27:23,545 --> 00:27:24,655

Not because I was good.

638

00:27:24,655 --> 00:27:29,834

Cause I sucked, but it was

because, um, it's the beginning.

639

00:27:29,835 --> 00:27:30,364

You know what I mean?

640

00:27:30,364 --> 00:27:31,184

It's just the beginning.

641

00:27:31,204 --> 00:27:32,114

So, so

642

00:27:33,345 --> 00:27:35,514

David Pere: it's like that picture

of Jeff Bezos working on a table.

643

00:27:36,745 --> 00:27:39,225

Raymond Lott: And it's just like,

what, Amazon in the back or something?

644

00:27:39,225 --> 00:27:41,884

Yeah, it says Amazon

645

00:27:41,884 --> 00:27:44,964

David Pere: like on the side and like

some crappy poster with like, doesn't

646

00:27:44,964 --> 00:27:46,154

look anything like their logo now.

647

00:27:46,384 --> 00:27:48,764

Raymond Lott: No, it looks, it

literally looks like hip hop

648

00:27:48,764 --> 00:27:51,034

because it looks like spray paint or

something on the wall or something.

649

00:27:51,754 --> 00:27:55,514

Uh, but yeah, so like I started to

pick up music back up in Afghanistan.

650

00:27:55,855 --> 00:27:59,405

And then after I got back and

then asked out Betty White to the

651

00:27:59,405 --> 00:28:02,635

ball, that was when I noticed that

I had a knack for social media.

652

00:28:02,945 --> 00:28:05,685

And then my sergeant at the

time, he was like, Hey man, this

653

00:28:05,685 --> 00:28:07,295

social media stuff is picking up.

654

00:28:07,705 --> 00:28:10,805

Why don't you use social media

stuff to propel your music?

655

00:28:11,625 --> 00:28:14,625

And I was just like, Oh snap,

I can leverage the social

656

00:28:14,625 --> 00:28:16,164

media to boost my music up.

657

00:28:16,625 --> 00:28:19,554

And so that's when my music

stuff started to pick back up

658

00:28:19,564 --> 00:28:22,344

was like in 2011 stuff like that.

659

00:28:23,360 --> 00:28:27,960

And then, after I spent 10 years in,

I, I did like a two, two year extension

660

00:28:27,960 --> 00:28:31,960

down there in New Orleans at Mar 4

Rez, um, down there in New Orleans by

661

00:28:31,960 --> 00:28:33,060

the Coast Guard and stuff like that.

662

00:28:33,060 --> 00:28:33,670

And they're like, what do you want to do?

663

00:28:33,670 --> 00:28:34,620

Do you want to stay in?

664

00:28:34,829 --> 00:28:35,770

Because I was a sergeant at the time.

665

00:28:35,770 --> 00:28:36,700

They're like, do you want to stay in?

666

00:28:36,890 --> 00:28:37,650

Do you want to get out?

667

00:28:37,710 --> 00:28:41,570

And I was like, I'm a sergeant right

now, and I don't want to be a staff

668

00:28:41,570 --> 00:28:44,699

sergeant that's not thinking about

the troops and stuff, so what I'm

669

00:28:44,790 --> 00:28:46,100

going to do is I'm going to get out.

670

00:28:46,320 --> 00:28:47,360

They're like, what are you going to do?

671

00:28:47,530 --> 00:28:49,109

And I'm like, I'm going to be a rapper.

672

00:28:49,110 --> 00:28:50,300

And they're like, yeah, right.

673

00:28:50,860 --> 00:28:51,719

Which is like, so funny.

674

00:28:51,750 --> 00:28:52,490

It's a part of the journey.

675

00:28:52,490 --> 00:28:53,000

You know what I mean?

676

00:28:53,399 --> 00:28:54,249

They're like, do you have a plan?

677

00:28:54,249 --> 00:28:54,879

And I was like, no.

678

00:28:55,139 --> 00:29:00,120

And like, My staff and CEOs were

very smart by saying that I needed

679

00:29:00,120 --> 00:29:03,530

a plan because I figured that out

afterwards, but I started to pick

680

00:29:03,530 --> 00:29:05,229

it up after I decided to get out.

681

00:29:05,300 --> 00:29:09,019

I went to, um, it's called the Los

Angeles Film School off of Hollywood

682

00:29:09,019 --> 00:29:10,809

Boulevard, Los Angeles Recording School.

683

00:29:10,820 --> 00:29:12,199

A lot of people have been there.

684

00:29:12,199 --> 00:29:13,479

A lot of famous people and stuff.

685

00:29:13,479 --> 00:29:14,539

They record there all the time.

686

00:29:14,999 --> 00:29:18,530

Like when the school closes, like a lot

of your favorite acts, they go in there

687

00:29:18,530 --> 00:29:20,770

and they record in those school studios.

688

00:29:20,800 --> 00:29:21,320

That's cool.

689

00:29:21,825 --> 00:29:26,045

Um, so I, I went there and I started

taking music seriously, really there,

690

00:29:26,305 --> 00:29:31,385

uh, because imagine I have this American

flag jacket, wearing all black leather,

691

00:29:31,385 --> 00:29:35,985

I have a red mohawk, I have a bandana on

my head, and I'm sitting there, and then

692

00:29:35,985 --> 00:29:39,754

we're doing like this, like introductions,

so I'm sitting there, and then next to

693

00:29:39,754 --> 00:29:44,465

me is another guy who looks kind of like

gothic and stuff, a black guy in, in

694

00:29:44,475 --> 00:29:49,215

like black gothic gear, dreadlocks and

stuff, and then, so the teacher asked,

695

00:29:49,500 --> 00:29:51,719

That kid, he says, hey, what do you do?

696

00:29:52,100 --> 00:29:58,360

And he's like, well, I'm, I'm in a metal

band and I make like metal beats, but like

697

00:29:58,915 --> 00:30:04,225

I put the metal guitar on top of a rap

trappy beat, but I don't know any rapper

698

00:30:04,225 --> 00:30:06,385

that could do that or likes rock music.

699

00:30:06,985 --> 00:30:10,325

And I'm like, I'm sitting there

next, about to introduce myself next.

700

00:30:10,715 --> 00:30:15,015

And I'm like, bro, I grew up off

of rock music, and I can rap.

701

00:30:15,025 --> 00:30:15,715

He's all, nah.

702

00:30:15,735 --> 00:30:17,035

He's all, you can rap on these guitars?

703

00:30:17,035 --> 00:30:18,015

I was like, bro, I got you.

704

00:30:19,215 --> 00:30:22,445

And then after that, we made this song

called Star Spangled Banger, which

705

00:30:22,445 --> 00:30:27,815

is like my flagship song that, that

kind of like expresses how I feel is

706

00:30:27,815 --> 00:30:32,605

like a patriotic American being black,

because that's so controversial, um,

707

00:30:32,605 --> 00:30:37,075

that, because you're not supposed to be

Patriotic if you're a black, but people

708

00:30:37,075 --> 00:30:38,355

were like, how could you be patriotic?

709

00:30:38,355 --> 00:30:39,945

How could you be patriotic

and stuff like that?

710

00:30:39,945 --> 00:30:41,495

So I was just like, whatever.

711

00:30:41,865 --> 00:30:43,035

Um, so I just explained that.

712

00:30:43,045 --> 00:30:47,145

And then because I explained my emotions,

talking about how patriotic I am and how I

713

00:30:47,145 --> 00:30:51,005

serve the country, and this is the things

I get after I come back, that was like.

714

00:30:51,075 --> 00:30:55,985

My first biggest hit

and Apple featured it.

715

00:30:56,205 --> 00:31:00,685

Um, it's got millions of streams and

views and all types of stuff across

716

00:31:00,685 --> 00:31:02,115

all the platforms and stuff like that.

717

00:31:02,115 --> 00:31:05,245

And, you know, it generated a whole bunch

of revenue and stuff, but it kind of like

718

00:31:05,245 --> 00:31:06,845

set the tone for the rest of my career.

719

00:31:07,055 --> 00:31:10,545

And then I realized that it

was cool that I was freestyling

720

00:31:10,545 --> 00:31:11,585

and rapping and stuff, but.

721

00:31:12,060 --> 00:31:15,880

All I had to do was combine my love

for rap music, rock music, and social

722

00:31:15,880 --> 00:31:17,410

media, and I was able to make a career.

723

00:31:17,460 --> 00:31:22,900

And so, that is how I was able to,

uh, take my love and my interest

724

00:31:22,900 --> 00:31:24,400

for music and make it into a career.

725

00:31:25,300 --> 00:31:26,070

David Pere: I love it, man.

726

00:31:26,070 --> 00:31:26,810

What a journey.

727

00:31:26,810 --> 00:31:31,470

I mean, that's, uh, like, full circle,

and it's, it's funny how life works out.

728

00:31:31,470 --> 00:31:36,745

People say, uh, you know, you're

lucky, but it's like Luck is

729

00:31:36,755 --> 00:31:39,535

when opportunity meets hard work.

730

00:31:39,575 --> 00:31:42,635

Like you were in the right place

at the right time because you were

731

00:31:42,635 --> 00:31:44,725

trying to accomplish something.

732

00:31:45,025 --> 00:31:46,115

And the guy next to you is like.

733

00:31:46,545 --> 00:31:48,455

I'm looking for this and you're

like, Oh shit, that's an opportunity.

734

00:31:49,025 --> 00:31:51,625

Like that's, that's just

life works that way.

735

00:31:51,625 --> 00:31:53,485

If you're looking for stuff and

if you're working towards your

736

00:31:53,485 --> 00:31:56,655

goals and, uh, that's super cool.

737

00:31:56,855 --> 00:31:57,865

Um, all right.

738

00:31:57,875 --> 00:32:01,375

So out of curiosity, um,

let's see where we go next.

739

00:32:01,755 --> 00:32:03,695

Uh, I guess really just curious.

740

00:32:04,205 --> 00:32:05,605

Um, you know, in the music

741

00:32:05,605 --> 00:32:06,245

Raymond Lott: industry,

742

00:32:08,065 --> 00:32:12,585

David Pere: like I don't, so I've got a

friend who's a producer and he's always

743

00:32:12,585 --> 00:32:13,865

like, you know, the money's in producing.

744

00:32:14,325 --> 00:32:17,655

Um, but I'm curious, like, like, how

does it work from a financial aspect?

745

00:32:18,330 --> 00:32:22,590

On the rap side, like, I don't

like is, is most sure, like when

746

00:32:22,590 --> 00:32:25,400

you went as far as like income

streams, is that like ad revenue?

747

00:32:25,400 --> 00:32:27,030

Is that labels that views?

748

00:32:27,030 --> 00:32:30,850

Like, where, where do you see the

majority of the impact for your efforts?

749

00:32:31,570 --> 00:32:32,360

Raymond Lott: Great question.

750

00:32:33,160 --> 00:32:38,550

So as I was in school, and I was about

to graduate, um, just the, the music

751

00:32:38,560 --> 00:32:41,910

course, music production, being able to,

you know, play keys and stuff like that.

752

00:32:42,890 --> 00:32:46,660

I thought, what would master P do?

753

00:32:46,670 --> 00:32:48,780

What would the big moguls do?

754

00:32:49,205 --> 00:32:52,215

Would they just go to school

to learn the music side?

755

00:32:52,445 --> 00:32:57,305

And I said, no, when I watched Master

P, he always knew the business side.

756

00:32:57,625 --> 00:33:00,835

And the reason why Master P

is killing it right now in any

757

00:33:00,835 --> 00:33:04,505

business he does is because he

always goes, this is a business.

758

00:33:04,735 --> 00:33:10,335

How can I leverage whatever talent, skill,

product to turn into a business side?

759

00:33:10,335 --> 00:33:13,735

So I was like, okay, I'm going to

stay in school two more years to

760

00:33:13,755 --> 00:33:15,685

get my business degree in music.

761

00:33:16,225 --> 00:33:17,195

So that's what I did.

762

00:33:17,945 --> 00:33:21,365

Um, and because I did that, they taught

me everything that I needed to know as

763

00:33:21,375 --> 00:33:27,105

far as copyrights, as far as royalties, as

far as streaming, as far as sales, as far

764

00:33:27,105 --> 00:33:29,155

as, uh, marketing, as far as transmedia.

765

00:33:29,575 --> 00:33:30,775

Are you familiar with transmedia?

766

00:33:31,225 --> 00:33:32,025

I'm not, no.

767

00:33:32,710 --> 00:33:36,430

I think, most people are actually, if

you think about it, so if you know Disney

768

00:33:36,430 --> 00:33:39,890

and you know Marvel, if you know Star

Wars, if you know those brands, then you

769

00:33:39,900 --> 00:33:44,630

know that what they leverage for, uh,

their sources of revenue is transmedia.

770

00:33:44,920 --> 00:33:50,740

So, I may go, hey, I, I know

I have a great personality.

771

00:33:51,125 --> 00:33:52,625

But they're not into rap.

772

00:33:52,635 --> 00:33:56,535

My, this, my, my fan base isn't into rap,

so they haven't bought a rap song yet.

773

00:33:56,765 --> 00:33:58,835

However, they may, they may buy my book.

774

00:33:59,455 --> 00:34:02,975

So I'm transferring my

story from rap to a book.

775

00:34:03,275 --> 00:34:05,975

I'm transferring my story

from rap to a podcast.

776

00:34:06,055 --> 00:34:08,685

I'm transferring my

story from rap to a toy.

777

00:34:08,755 --> 00:34:09,085

I'm sure.

778

00:34:09,245 --> 00:34:11,305

So that's what Disney and Marvel does.

779

00:34:11,870 --> 00:34:14,490

So everybody is kind of like familiar

with it, but they probably didn't

780

00:34:14,490 --> 00:34:17,700

know the term, but they taught me

that in school, but you, but you know,

781

00:34:17,700 --> 00:34:18,990

Disney and you know, all of them.

782

00:34:19,940 --> 00:34:23,810

So it's like, I may not, you know, we may

have grown up with the comic book, but the

783

00:34:23,810 --> 00:34:25,100

kids today, they don't care about that.

784

00:34:25,100 --> 00:34:26,260

They care about the pop doll.

785

00:34:26,270 --> 00:34:31,230

So I want a pop doll of Spider Man instead

of the book, but you know, um, a girl

786

00:34:31,230 --> 00:34:32,430

wouldn't care about nothing like that.

787

00:34:32,430 --> 00:34:35,040

She may want the spider

Gwen stuffed animal.

788

00:34:35,160 --> 00:34:36,150

So you go, what is.

789

00:34:36,625 --> 00:34:43,225

How can I leverage my content or my

IP into another stream of revenue?

790

00:34:43,415 --> 00:34:45,725

So that is what I learned

in school and how to do.

791

00:34:46,515 --> 00:34:52,545

So, knowing that I go, okay, I have the

back end of the streaming coming in.

792

00:34:52,715 --> 00:34:53,155

Okay.

793

00:34:53,285 --> 00:34:55,985

And I, and I make sure that I

get as much percentage of that

794

00:34:55,985 --> 00:34:57,565

streaming revenue by creating.

795

00:34:57,945 --> 00:34:58,855

Most of the song.

796

00:34:58,855 --> 00:35:04,475

So, um, if either I buy the beat or I make

the beat, so then now I own that ownership

797

00:35:04,475 --> 00:35:07,995

is key that's so musicians, producers,

if you're listening, ownership is key.

798

00:35:08,185 --> 00:35:12,115

If you don't own the beat, you don't, if

you haven't written the music, you fail.

799

00:35:12,485 --> 00:35:15,365

T one of the most famous stories is TLC.

800

00:35:15,445 --> 00:35:18,285

Most of them didn't make money

because they didn't write those songs.

801

00:35:18,525 --> 00:35:21,805

The person who was making the

most money off of it, RIP is Lisa

802

00:35:21,805 --> 00:35:24,765

Left Eye Lopez, because the right

rapper was writing her own lyrics.

803

00:35:24,955 --> 00:35:28,515

So when it came for the royalties of the

writing that we get paid every quarter,

804

00:35:28,755 --> 00:35:30,605

um, by the, uh, they're called PROs.

805

00:35:30,605 --> 00:35:31,755

They're called performance, right?

806

00:35:31,775 --> 00:35:32,785

Organizations.

807

00:35:33,015 --> 00:35:36,465

Um, and if your producer friend is not on

there, he needs to be, cause that's a back

808

00:35:36,485 --> 00:35:38,575

end type of, uh, music stream revenue.

809

00:35:38,915 --> 00:35:45,480

Um, Every quarter, you get paid for

the royalties for the writing, for the

810

00:35:45,480 --> 00:35:47,680

actual performance, and the mechanical.

811

00:35:47,700 --> 00:35:48,480

So there's three things.

812

00:35:48,480 --> 00:35:52,610

Mechanical used to be CDs, but

mechanical is actually the production.

813

00:35:52,940 --> 00:35:54,250

If I made the beat, right?

814

00:35:54,250 --> 00:35:56,100

If I made the instrumental,

I get paid for that.

815

00:35:56,150 --> 00:35:57,850

If I wrote it, I get paid for that.

816

00:35:57,910 --> 00:35:59,760

If I performed it, I get paid for that.

817

00:36:00,030 --> 00:36:06,295

So, for example, if I'm Michael Bublé,

and I sing a Christmas song, And I'm just

818

00:36:06,295 --> 00:36:09,865

singing it and somebody else, and you

know, Bing Crosby, he did everything else,

819

00:36:10,155 --> 00:36:11,905

then that means I only get one third.

820

00:36:11,935 --> 00:36:15,035

If I made the beat as Michael Bublé, that

means I get two thirds, because I made

821

00:36:15,035 --> 00:36:18,755

the beat and I sung it, but the writer

credit is still going to go back to Bing

822

00:36:18,835 --> 00:36:21,305

Crosby, and that's an example for you.

823

00:36:21,555 --> 00:36:25,395

So you want to make sure that you have as

much ownership as you can of that record.

824

00:36:25,685 --> 00:36:27,165

We call it a record in the music industry.

825

00:36:27,165 --> 00:36:28,405

We don't say song, we say record.

826

00:36:28,800 --> 00:36:30,440

Uh, control of the record.

827

00:36:30,740 --> 00:36:34,520

We want to make sure that we have a

physical product, whether it's merch, a

828

00:36:34,520 --> 00:36:36,350

stuffed animal, a comic book, whatever.

829

00:36:36,740 --> 00:36:39,290

We want to make sure that we do shows

and we want to make sure we control

830

00:36:39,290 --> 00:36:44,940

as much as we can of that show for,

so if you can, um, cut out some of the

831

00:36:44,950 --> 00:36:46,440

middlemen, you can make money there.

832

00:36:47,690 --> 00:36:51,540

Also, there's also one of the big money

revenue streams is synchronization.

833

00:36:51,540 --> 00:36:52,680

So I've done this before.

834

00:36:52,920 --> 00:36:56,900

Uh, I've synchronized

my song to a commercial.

835

00:36:56,910 --> 00:37:01,120

So if you've ever watched UFC or you've

ever watched Disney or you watched,

836

00:37:01,170 --> 00:37:05,100

um, any sports show and you'll see a

song pop up for like five, five to 10

837

00:37:05,100 --> 00:37:07,150

seconds, that's called a synchronization.

838

00:37:07,380 --> 00:37:08,710

Um, you can do that on sports.

839

00:37:08,710 --> 00:37:10,090

You can also do it on a reality show.

840

00:37:10,090 --> 00:37:11,000

So if you hear like a.

841

00:37:11,315 --> 00:37:14,805

You know, a pop song or a hip hop song in

the back of keeping up with Kardashians.

842

00:37:14,845 --> 00:37:15,905

That's a synchronization.

843

00:37:16,195 --> 00:37:20,875

Um, recently, one of my biggest

things was with a movie by Denzel

844

00:37:20,875 --> 00:37:22,665

Washington called Journal for Jordan.

845

00:37:22,935 --> 00:37:25,905

So one of the big songs that I've

done that was a bill also billboard

846

00:37:25,905 --> 00:37:27,525

hit is called I left my home.

847

00:37:27,875 --> 00:37:30,685

So they paid Sony paid us.

848

00:37:31,365 --> 00:37:35,095

To use a a 15 second

snippet in that movie.

849

00:37:35,875 --> 00:37:36,395

That's cool.

850

00:37:36,715 --> 00:37:41,545

So there is there's about, um, 7

to revenue 5 to 7 revenue streams

851

00:37:41,545 --> 00:37:42,905

that artists can take advantage of.

852

00:37:43,105 --> 00:37:46,295

But you want to make sure that you

register your music through the

853

00:37:46,295 --> 00:37:48,215

performing rights organization.

854

00:37:48,425 --> 00:37:52,059

You want to make sure that you own

this music because once you own it.

855

00:37:52,060 --> 00:37:57,970

Then when Sony, Disney, whoever come

along and say, Hey, I would like

856

00:37:57,970 --> 00:38:02,010

to synchronize this music, then you

could get paid off of the licensing.

857

00:38:02,540 --> 00:38:08,510

So it's like you can, so, so, you

know, Sony pays you, ESPN pays you,

858

00:38:08,530 --> 00:38:13,020

and you can get, keep, you can keep

getting paid because one thing that

859

00:38:13,080 --> 00:38:17,230

artists don't do, one of the biggest

mistakes, and it's crazy because if you

860

00:38:17,230 --> 00:38:22,090

listen to Jay Z, Jay Z is one of the

biggest, um, business people in music.

861

00:38:22,385 --> 00:38:25,585

He says, one of his, my favorite

lines that I use as inspiration,

862

00:38:25,595 --> 00:38:27,405

he says, I'm not a businessman.

863

00:38:27,455 --> 00:38:32,145

I'm a business man, which means

is I treat myself as a business.

864

00:38:32,165 --> 00:38:33,155

I treat myself as an I.

865

00:38:33,155 --> 00:38:33,505

T.

866

00:38:33,765 --> 00:38:36,895

So if you want me to show

up, I'm, I'm an appearance.

867

00:38:36,895 --> 00:38:37,715

You need to pay for that.

868

00:38:37,725 --> 00:38:39,785

If you want me to speak,

that's another fee.

869

00:38:39,785 --> 00:38:42,145

If you want me to perform,

that's another fee.

870

00:38:42,165 --> 00:38:45,495

If you want me to sit there and

sign albums, that's another fee.

871

00:38:45,605 --> 00:38:46,215

That's another fee.

872

00:38:46,215 --> 00:38:48,935

So look, I just, I just, I told

people how to get four strings

873

00:38:48,935 --> 00:38:50,765

of revenue on an appearance.

874

00:38:50,825 --> 00:38:51,495

You see what I'm saying?

875

00:38:51,525 --> 00:38:51,775

Yeah.

876

00:38:51,805 --> 00:38:53,275

So, so.

877

00:38:53,525 --> 00:38:57,335

If you treat yourself and look at yourself

differently and you say, Hey, I'm worth

878

00:38:57,335 --> 00:39:01,135

this amount of money, and why am I amount,

why am I worth this amount of money?

879

00:39:01,135 --> 00:39:04,285

It's because I bring this, this, and

this and this and this to the table.

880

00:39:04,665 --> 00:39:05,085

You know?

881

00:39:05,295 --> 00:39:07,365

Um, and, and that's

basically how I make money.

882

00:39:07,370 --> 00:39:11,145

I make money treating myself

like an ip and I say, okay, cool.

883

00:39:11,325 --> 00:39:12,315

How can I leverage this?

884

00:39:12,315 --> 00:39:16,815

And then, or you know, I'm gonna ask you,

Hey, can I grab a snippet of this podcast?

885

00:39:16,845 --> 00:39:17,505

I'll grab that.

886

00:39:18,135 --> 00:39:20,085

And then what we'll do,

both of us can do it.

887

00:39:20,165 --> 00:39:21,395

We put it on social media.

888

00:39:21,435 --> 00:39:27,915

We can, um, we can generate revenue

through the ads that's on this piece

889

00:39:27,915 --> 00:39:29,295

of content, you know what I mean?

890

00:39:29,305 --> 00:39:30,245

A snippet from this.

891

00:39:30,465 --> 00:39:36,445

So if, if people are, are really

true, um, entrepreneurs, if they're

892

00:39:36,445 --> 00:39:42,425

really true business people, they can

leverage their skill as a product.

893

00:39:42,705 --> 00:39:43,585

And that's what I do.

894

00:39:43,585 --> 00:39:45,785

I don't look at myself

as a, as a musician.

895

00:39:45,785 --> 00:39:47,875

I look at myself as an entrepreneur

because an entrepreneur

896

00:39:47,885 --> 00:39:48,775

is trying to make money.

897

00:39:49,145 --> 00:39:49,725

Everywhere.

898

00:39:50,095 --> 00:39:52,025

I want to, I want to show what

I want to, you know what I mean?

899

00:39:52,055 --> 00:39:54,715

Cause Gary Vee said something

I saw the other day.

900

00:39:54,725 --> 00:39:56,645

Cause somebody was like, I'm

an entrepreneur like you, Gary.

901

00:39:56,675 --> 00:39:58,495

And Gary was like, hold up.

902

00:39:58,695 --> 00:40:00,125

He's all don't take this.

903

00:40:00,175 --> 00:40:01,255

Don't take this bad.

904

00:40:01,555 --> 00:40:05,235

Don't take offense to this, but you're

not an entrepreneur and entrepreneur

905

00:40:05,525 --> 00:40:08,385

like me is showing up at a garage sale.

906

00:40:08,485 --> 00:40:10,905

An entrepreneur like me is

selling a baseball card.

907

00:40:11,015 --> 00:40:12,865

An entrepreneur like me is selling wine.

908

00:40:13,015 --> 00:40:13,945

I have no shame.

909

00:40:14,005 --> 00:40:14,935

I'm an entrepreneur.

910

00:40:15,510 --> 00:40:19,120

You may be entrepreneurial,

but you're not an entrepreneur.

911

00:40:19,190 --> 00:40:21,590

Me, I'm like, how can I get

my music on a kid's show?

912

00:40:21,670 --> 00:40:22,960

How can I get my music on UFC?

913

00:40:23,770 --> 00:40:25,600

How can I sell my shirt to a girl?

914

00:40:25,600 --> 00:40:27,170

How can I sell my shirt to a boy?

915

00:40:27,180 --> 00:40:27,810

You know what I mean?

916

00:40:28,110 --> 00:40:29,000

Like, that's what I'm thinking.

917

00:40:29,210 --> 00:40:32,130

How can I get a grandma

to listen to my music?

918

00:40:32,635 --> 00:40:33,095

You know what I mean?

919

00:40:33,125 --> 00:40:33,745

Things like that.

920

00:40:33,755 --> 00:40:34,665

That's entrepreneur.

921

00:40:34,665 --> 00:40:38,675

It's like grabbing whatever product

or skill you have and finding

922

00:40:38,675 --> 00:40:43,775

a way to monetize it or connect

that service with an individual to

923

00:40:43,775 --> 00:40:45,525

solve an issue and solve a problem.

924

00:40:45,955 --> 00:40:51,715

Uh, but I just don't, like, I don't

look at myself as a, a rapper or

925

00:40:51,725 --> 00:40:53,145

just a rapper or just a musician.

926

00:40:53,165 --> 00:40:56,955

And then once I changed my mindset,

I was able to generate more revenue,

927

00:40:57,225 --> 00:40:59,165

um, with the different streams of, of,

928

00:41:05,495 --> 00:41:09,435

David Pere: Um, so we got a little bit

of time left and I got at least two more

929

00:41:09,435 --> 00:41:12,825

questions I want to run to, I'm going to

skip ahead to this one though, because it,

930

00:41:13,075 --> 00:41:17,005

it fits, because obviously you're smart

enough to have done the business finance

931

00:41:17,015 --> 00:41:18,365

side, which I really, really, really like.

932

00:41:18,365 --> 00:41:19,765

I think there's some great advice there.

933

00:41:19,855 --> 00:41:21,965

Um, and I, and so I learned some things.

934

00:41:21,975 --> 00:41:25,225

I didn't know that if you, if

someone covered your song, you still

935

00:41:25,225 --> 00:41:27,055

got, that's, that's really cool.

936

00:41:27,365 --> 00:41:30,190

Um, So I'm curious that kind of

leads into this one, I guess.

937

00:41:30,450 --> 00:41:32,980

So your three biggest hits, uh, well,

I don't know for sure that they're your

938

00:41:32,980 --> 00:41:36,740

three biggest, but from what I could tell

your three biggest hits, um, all seem like

939

00:41:36,740 --> 00:41:38,740

they're perfectly timed for trend jacking.

940

00:41:38,920 --> 00:41:42,830

Um, is that intentional or is

it just kind of a coincidence?

941

00:41:42,830 --> 00:41:47,520

So like You know, patriot was

right around number one election.

942

00:41:47,530 --> 00:41:47,860

Right.

943

00:41:47,880 --> 00:41:52,380

And then, uh, so like your three biggest

hits, as I can tell, um, all seem to

944

00:41:52,380 --> 00:41:55,070

have been timed around specific events.

945

00:41:55,080 --> 00:41:57,950

And I don't know, uh, if that

was intentional or if just

946

00:41:57,950 --> 00:42:00,380

coincidence for how you were, how

you were feeling at the moment,

947

00:42:00,930 --> 00:42:04,300

Raymond Lott: bro, very, very much

intentional, very much intentional.

948

00:42:05,180 --> 00:42:06,750

Um, because.

949

00:42:07,390 --> 00:42:08,620

The thing is, is

950

00:42:08,770 --> 00:42:11,240

one thing that I learned from

life in the Marine Corps is

951

00:42:11,240 --> 00:42:13,000

like, you gotta be fast, man.

952

00:42:13,420 --> 00:42:15,450

You gotta be, you gotta be fast.

953

00:42:15,670 --> 00:42:17,700

And I, I realized Speed.

954

00:42:18,160 --> 00:42:26,810

And then I realized that if I'm able to be

the first out there with a solid product,

955

00:42:27,290 --> 00:42:30,260

I am going to be in on first to market.

956

00:42:30,350 --> 00:42:33,440

I am going to be able to get everybody

garnered everybody's attention.

957

00:42:33,840 --> 00:42:35,690

And then they are going

to be interested in that.

958

00:42:35,900 --> 00:42:38,294

And they're going to

notice me as the person.

959

00:42:38,585 --> 00:42:40,875

Who brought them that news.

960

00:42:40,965 --> 00:42:42,785

I broke it first and that's what happened.

961

00:42:42,785 --> 00:42:44,795

That's why TMZ is so big because

they're always the first.

962

00:42:45,045 --> 00:42:47,765

So yes, and I was only able to do that.

963

00:42:47,765 --> 00:42:51,205

Like how you spoke before was

because I record every single day.

964

00:42:51,675 --> 00:42:55,565

So when news broke, I was like,

Oh, I can record this in 30

965

00:42:55,565 --> 00:42:59,575

minutes and have it up on Spotify

because I already knew the game.

966

00:42:59,595 --> 00:43:00,725

I said, Oh, I know how to do this.

967

00:43:01,215 --> 00:43:04,965

But if I, if I, if I wasn't recording

and if I wasn't ready, it was, it

968

00:43:04,965 --> 00:43:08,805

was luck, but it was also, I had,

you have to be ready when, when a big

969

00:43:08,805 --> 00:43:10,285

moment comes, you have to be ready.

970

00:43:10,285 --> 00:43:15,305

So yeah, it absolutely was trend jacking

or whatever, whatever you want to call it.

971

00:43:15,565 --> 00:43:15,765

Absolutely.

972

00:43:15,845 --> 00:43:16,845

Absolutely.

973

00:43:17,695 --> 00:43:18,645

Why would I not?

974

00:43:18,705 --> 00:43:22,165

If you're independent artists, why

aren't you going to take advantage

975

00:43:22,475 --> 00:43:24,155

of everything you possibly can?

976

00:43:25,160 --> 00:43:25,940

I think that's brilliant.

977

00:43:25,980 --> 00:43:26,940

Yeah, I feel like that.

978

00:43:26,960 --> 00:43:29,590

It's not even mute, not even

for musicians, but anybody

979

00:43:29,600 --> 00:43:31,570

you need to be like, what are

they talking about right now?

980

00:43:32,240 --> 00:43:33,520

They're talking about a holiday.

981

00:43:33,520 --> 00:43:34,330

They're talking about this.

982

00:43:34,330 --> 00:43:35,170

They're talking about election.

983

00:43:35,180 --> 00:43:39,000

They're talking about, you know,

Taylor Swift, whoever it is, if you

984

00:43:39,000 --> 00:43:45,230

are in this space, and you are not

trend jacking, regardless, whether

985

00:43:45,310 --> 00:43:47,910

you're in music, whether in your

real estate, whether whatever you're

986

00:43:47,910 --> 00:43:51,480

in, you're not saying, Hey, this

house is identical to Taylor Swift.

987

00:43:51,785 --> 00:43:54,235

And that's why you need to buy

it or whatever, however you would

988

00:43:54,235 --> 00:43:55,555

say it in, you know, real estate.

989

00:43:55,895 --> 00:43:59,495

If you're not trend jacking, you're

missing out on free advertising.

990

00:44:00,075 --> 00:44:05,345

Because the thing is, if everybody is

talking about Taylor Swift, the news

991

00:44:05,345 --> 00:44:09,255

is already saying that, everybody is,

and then the news and all these other

992

00:44:09,505 --> 00:44:11,665

outlets are paying for that advertising.

993

00:44:12,005 --> 00:44:16,065

Why not piggyback off of that

and get that free advertising

994

00:44:16,095 --> 00:44:17,575

to push your product or service?

995

00:44:18,130 --> 00:44:21,060

It would be stupid not to now you

save the money on the advertising.

996

00:44:22,850 --> 00:44:23,040

That's

997

00:44:23,040 --> 00:44:24,090

David Pere: great All right.

998

00:44:24,100 --> 00:44:26,550

So the one thing I do want to make

sure that we get to before we wrap

999

00:44:26,550 --> 00:44:29,490

this up Uh is so you we alluded to it.

1000

00:44:29,490 --> 00:44:34,520

So january 6th 2021 the patriots topping

charts You know number three on your top

1001

00:44:34,550 --> 00:44:38,445

four on r& b 36 and all digital songs

crushing number one It was number one.

1002

00:44:38,555 --> 00:44:39,315

Oh, I'm sorry.

1003

00:44:39,375 --> 00:44:39,615

I

1004

00:44:40,435 --> 00:44:40,985

Raymond Lott: know a bit.

1005

00:44:41,105 --> 00:44:41,975

No, no, no.

1006

00:44:41,975 --> 00:44:43,355

When it came back, it was okay.

1007

00:44:43,355 --> 00:44:45,655

So that's what I was going to ask

was, was, can you tell us about

1008

00:44:45,655 --> 00:44:48,415

David Pere: the experience and like,

if you ever got clarity on why it

1009

00:44:48,415 --> 00:44:50,175

got removed and how you got it back?

1010

00:44:50,405 --> 00:44:53,085

I know we don't have a ton

of time left, but yeah, yeah.

1011

00:44:54,300 --> 00:44:55,330

I'd love to hear.

1012

00:44:55,400 --> 00:44:57,680

I mean, that's, that's, I

can't imagine the emotional

1013

00:44:57,680 --> 00:44:58,630

Raymond Lott: ride that must have been.

1014

00:44:58,680 --> 00:44:59,980

Bro, it was so crazy.

1015

00:44:59,990 --> 00:45:00,550

It was so crazy.

1016

00:45:00,550 --> 00:45:04,530

So like, so like we're topping the charts

because Mariah Carey just had her number

1017

00:45:04,530 --> 00:45:05,740

one and then it was the week after.

1018

00:45:05,740 --> 00:45:07,020

So nobody cares about Christmas anymore.

1019

00:45:07,030 --> 00:45:07,610

And we knew that.

1020

00:45:08,060 --> 00:45:10,670

So we knew we can get in that

hole where nobody's dropping music

1021

00:45:10,670 --> 00:45:11,730

because people were being lazy.

1022

00:45:11,730 --> 00:45:12,070

Right?

1023

00:45:12,840 --> 00:45:15,630

David Pere: So how did, how did that

feel like the emotional rollercoaster

1024

00:45:15,630 --> 00:45:18,730

between having a hit song, get yanked

and then come back and everything else?

1025

00:45:18,740 --> 00:45:20,420

How did, how was that experience?

1026

00:45:21,880 --> 00:45:23,800

Raymond Lott: It was a test of resiliency.

1027

00:45:24,830 --> 00:45:25,210

Yeah.

1028

00:45:25,650 --> 00:45:27,240

It was a test of resiliency.

1029

00:45:27,810 --> 00:45:33,480

Because that was, uh, my first

billboard charting single.

1030

00:45:33,490 --> 00:45:38,160

So imagine I was in the Marine Corps and

I had a lot of naysayers and people saying

1031

00:45:38,160 --> 00:45:44,680

I could never do it to charting on the

highest music chart with industry people.

1032

00:45:45,500 --> 00:45:47,140

So, so it was like.

1033

00:45:47,720 --> 00:45:50,170

So it was like, I finally

made it, you know what I mean?

1034

00:45:51,020 --> 00:45:54,880

Um, you know, made it out the hood,

made it on the charts, you know,

1035

00:45:54,890 --> 00:45:56,660

prove some naysayers wrong and stuff.

1036

00:45:56,720 --> 00:45:58,960

And then it gets yanked

and I'm like, what?

1037

00:46:00,240 --> 00:46:02,280

So I was like, okay.

1038

00:46:03,550 --> 00:46:09,150

Then I thought, how does billboard

collect their data on sales?

1039

00:46:11,080 --> 00:46:16,780

And they said there is no restriction

on selling hard copy person to person.

1040

00:46:19,230 --> 00:46:23,140

So that's where Master P keeps

coming up because I love that dude.

1041

00:46:24,170 --> 00:46:25,620

I said, what did Master P do?

1042

00:46:26,150 --> 00:46:30,260

He's like, he, he parked in the

parking lot and said, Hey, want a CD?

1043

00:46:30,270 --> 00:46:30,780

Want a CD?

1044

00:46:30,810 --> 00:46:31,390

Want a CD?

1045

00:46:31,430 --> 00:46:32,690

If you don't want it,

you just kept walking.

1046

00:46:32,910 --> 00:46:33,340

Want a CD?

1047

00:46:33,340 --> 00:46:33,860

Want a CD?

1048

00:46:34,440 --> 00:46:37,230

So what we did, we didn't literally like.

1049

00:46:37,725 --> 00:46:43,195

Sell it hand to hand, but I, I,

uh, put hard copies on my website.

1050

00:46:44,730 --> 00:46:48,040

There you go to the now

you can't do that anymore.

1051

00:46:48,710 --> 00:46:49,720

Like, they, they made.

1052

00:46:49,970 --> 00:46:50,890

Yeah, it's crazy.

1053

00:46:50,890 --> 00:46:51,420

It's crazy.

1054

00:46:51,420 --> 00:46:54,000

We, we was in there in a crazy,

like, loophole type of time

1055

00:46:54,200 --> 00:46:58,290

where they had no rule against

selling hard copy CDs of 1 single.

1056

00:46:58,600 --> 00:47:02,530

Now, you can't sell 1 single on

a hard copy CD to count towards

1057

00:47:02,620 --> 00:47:03,770

the numbers on billboard.

1058

00:47:03,950 --> 00:47:05,530

Now you have to sell a whole album.

1059

00:47:05,700 --> 00:47:09,170

And I know for a fact, we

had a big impact on that.

1060

00:47:09,180 --> 00:47:09,490

100%.

1061

00:47:10,340 --> 00:47:10,360

Yeah.

1062

00:47:10,730 --> 00:47:11,270

I know it.

1063

00:47:11,270 --> 00:47:12,520

You know, everybody else listening.

1064

00:47:12,520 --> 00:47:15,210

You guys know it for a fact

because you couldn't go nowhere

1065

00:47:15,210 --> 00:47:16,030

without hearing that song.

1066

00:47:16,030 --> 00:47:21,350

If you were like, I don't know if you

see it's at, um, but I did 18 million.

1067

00:47:22,290 --> 00:47:27,020

So, yeah, so, um, yeah, so the

feelings, the feelings sucked,

1068

00:47:27,450 --> 00:47:28,610

but then it was resiliency.

1069

00:47:28,610 --> 00:47:32,730

I was like, okay, we're going to sell hard

copies and we sold so many hard copies and

1070

00:47:32,730 --> 00:47:35,100

I'm going to tell you the price we sold.

1071

00:47:35,925 --> 00:47:38,805

A hard copy of the single for 20 each.

1072

00:47:39,205 --> 00:47:43,645

Damn one song, 20 each hard copy CD.

1073

00:47:44,085 --> 00:47:51,385

We signed it and we sold, we had to cap it

at over, over 2000, something like that.

1074

00:47:52,365 --> 00:47:59,335

So if you do the math and no, no,

no labels in it, dude, that's so

1075

00:47:59,335 --> 00:48:02,615

we, but that's, that's on top of

all the other stuff we already got.

1076

00:48:02,825 --> 00:48:04,055

So as an independent artist.

1077

00:48:04,410 --> 00:48:08,350

They're not seeing that they may have it

on their events, but people don't people

1078

00:48:08,360 --> 00:48:11,060

don't realize that the artists have to pay

it back We didn't have to pay that back

1079

00:48:11,960 --> 00:48:14,550

40 grand right bam in in a week's work

1080

00:48:16,055 --> 00:48:16,875

David Pere: Yeah, because you guys had

1081

00:48:17,595 --> 00:48:18,775

Raymond Lott: one song one song.

1082

00:48:19,055 --> 00:48:21,555

David Pere: Yeah, that song was

killer I mean, that's how I found

1083

00:48:21,555 --> 00:48:26,075

you is I was listening to you at

tofur busting it out to patreon and I

1084

00:48:26,075 --> 00:48:29,125

Raymond Lott: was This is something

that people don't know the

1085

00:48:29,125 --> 00:48:30,755

producer is actually a marine too.

1086

00:48:31,105 --> 00:48:34,945

His name is kilovic Yeah, and i'll

i'll connect you with him because

1087

00:48:34,945 --> 00:48:35,925

he has a lot of music and stuff.

1088

00:48:35,945 --> 00:48:39,455

Maybe you could um, You know

connect with him who knows but

1089

00:48:39,455 --> 00:48:40,775

anyways, his name is kilovic too.

1090

00:48:40,775 --> 00:48:43,045

So we all basically team

huddles You know what?

1091

00:48:43,045 --> 00:48:43,245

I mean?

1092

00:48:43,255 --> 00:48:45,605

Hey Team circle, what are we going to do?

1093

00:48:45,605 --> 00:48:47,965

We're going to give up or we're

going to, or we're going to, uh,

1094

00:48:48,035 --> 00:48:49,165

or we're going to make this happen.

1095

00:48:49,675 --> 00:48:50,965

And I was like, we're

going to make this happen.

1096

00:48:50,965 --> 00:48:53,055

They're like, Hey, TMR, you

got the marketing background.

1097

00:48:53,055 --> 00:48:53,385

Right?

1098

00:48:53,425 --> 00:48:54,325

So what should we do?

1099

00:48:54,465 --> 00:48:55,585

I said, we're going to do it.

1100

00:48:55,595 --> 00:48:59,325

How I said, how I said, uh, I

told him we're going to do it.

1101

00:48:59,325 --> 00:49:00,745

Just how a master does it.

1102

00:49:00,745 --> 00:49:01,895

Then we're going to sell it off the trunk.

1103

00:49:02,695 --> 00:49:07,295

Virtually, and then that's

how it happened, but like, to

1104

00:49:07,725 --> 00:49:11,405

really kind of like, sum it up,

like, I just use my military.

1105

00:49:11,425 --> 00:49:14,745

Like grid and said, we're

not going to give up.

1106

00:49:15,305 --> 00:49:16,035

We're not going to give up.

1107

00:49:16,055 --> 00:49:16,715

We can't give up.

1108

00:49:17,355 --> 00:49:18,245

We went too far.

1109

00:49:18,625 --> 00:49:21,535

So not only did we get back on

the charts, we debuted at number

1110

00:49:21,535 --> 00:49:23,135

one by selling hard copies.

1111

00:49:24,425 --> 00:49:24,915

I love it.

1112

00:49:26,005 --> 00:49:27,805

So we, and you know what I mean?

1113

00:49:27,805 --> 00:49:28,595

It's a perfect storm.

1114

00:49:28,595 --> 00:49:31,025

You just have to pay attention and

pay attention to the market and pay

1115

00:49:31,025 --> 00:49:34,255

attention to everything and, and you

can make anything you want happen.

1116

00:49:34,255 --> 00:49:35,385

It doesn't matter what industry.

1117

00:49:35,415 --> 00:49:38,325

I did it with music, but you can do

it like, you know, it was real estate.

1118

00:49:38,565 --> 00:49:42,965

Um, you can do whatever, but the, the

trend jacking thing, it works, but

1119

00:49:43,130 --> 00:49:47,200

People think, Oh, yeah, I could just

jack a trend or whatever you could,

1120

00:49:47,280 --> 00:49:49,970

but you're not going to have that level

of, you're not going to have that level

1121

00:49:49,970 --> 00:49:52,710

of success, or you're not going to be

able to repeat that level of success.

1122

00:49:52,710 --> 00:49:54,200

If you're not ready the next time.

1123

00:49:54,490 --> 00:49:57,310

So that's why you see consecutive times.

1124

00:49:57,320 --> 00:49:59,540

You see, it was, yeah,

the Patriot, but then.

1125

00:49:59,915 --> 00:50:00,635

I left my home.

1126

00:50:00,785 --> 00:50:03,845

And then, um, let's go Brandon.

1127

00:50:03,845 --> 00:50:08,885

And then, uh, what is it we have, I have

one, a new one called Yogi Bear is dead.

1128

00:50:08,890 --> 00:50:10,175

Like a I was gonna, I was gonna bring

1129

00:50:10,175 --> 00:50:10,565

David Pere: that up.

1130

00:50:10,570 --> 00:50:13,355

I've been jacking, I've been

rocking out to that one.

1131

00:50:13,360 --> 00:50:13,865

I love it.

1132

00:50:14,170 --> 00:50:15,665

Raymond Lott: Like, like,

you know what I mean?

1133

00:50:15,665 --> 00:50:20,285

Like, so Bear is dead , and, and

we, we were talking to people, me

1134

00:50:20,285 --> 00:50:21,545

and my buddy, his name's Jonathan.

1135

00:50:21,635 --> 00:50:24,305

Jonathan Michael Fleming, he's,

he's an army guy and I'm Marine.

1136

00:50:24,305 --> 00:50:28,645

So we got the, we got the two, you

know, the juxtaposition, um, and.

1137

00:50:29,245 --> 00:50:31,595

We talked to people and they're like,

we want a funny cadence and we're

1138

00:50:31,595 --> 00:50:33,235

like, okay, we listened to that.

1139

00:50:33,255 --> 00:50:34,555

We listened to the audience.

1140

00:50:34,705 --> 00:50:37,495

We said, all right, we'll make 1 and

then they, and then it's about to

1141

00:50:37,495 --> 00:50:40,475

hit a million views on on YouTube.

1142

00:50:40,675 --> 00:50:41,285

You know what I mean?

1143

00:50:42,055 --> 00:50:44,395

And we just wish like, hey, we're

not going to take ourselves too

1144

00:50:44,425 --> 00:50:46,015

seriously to that's another thing.

1145

00:50:46,435 --> 00:50:47,035

A bit of advice.

1146

00:50:47,035 --> 00:50:47,615

I want to give people.

1147

00:50:47,615 --> 00:50:49,165

It's like, don't take

yourself too seriously.

1148

00:50:49,165 --> 00:50:49,475

Like.

1149

00:50:49,710 --> 00:50:51,010

You're human like anybody else.

1150

00:50:51,010 --> 00:50:52,629

We make mistakes.

1151

00:50:52,630 --> 00:50:53,430

We do great things.

1152

00:50:53,430 --> 00:50:56,210

We do, you know, we mess up

whatever we get back up and keep

1153

00:50:56,210 --> 00:50:57,600

on fighting and keep on striving.

1154

00:50:57,840 --> 00:51:00,730

But if you take yourself too seriously

all the time, you're not going to

1155

00:51:00,730 --> 00:51:05,290

be able to really have that level

of success that you want to attain.

1156

00:51:05,300 --> 00:51:07,760

You know, even Einstein,

he would like juggle.

1157

00:51:07,990 --> 00:51:08,440

You know what I mean?

1158

00:51:08,440 --> 00:51:10,210

He would do like silly

stuff, you know what I mean?

1159

00:51:10,210 --> 00:51:13,210

So like, there's a lot of great minds that

would always do silly stuff and not take

1160

00:51:13,210 --> 00:51:17,460

themselves too seriously, because in order

for you to do great stuff and do serious

1161

00:51:17,460 --> 00:51:22,230

stuff and, and hit those high levels, you

have to be able to decompress with some

1162

00:51:22,230 --> 00:51:24,089

type of hobby or some type of, a hobby.

1163

00:51:24,290 --> 00:51:26,170

Like fun thing, you know what I mean?

1164

00:51:26,170 --> 00:51:28,170

You just can't, you just can't

work, work, work all the time

1165

00:51:28,170 --> 00:51:29,030

or you're going to burn out.

1166

00:51:29,320 --> 00:51:34,470

So because we were able to, you know,

have that balance and, and know our

1167

00:51:34,470 --> 00:51:37,570

market and stuff like that, we're able

to achieve the goals that we want to.

1168

00:51:37,600 --> 00:51:39,640

So, and that was, that's

what I'll leave you with.

1169

00:51:39,650 --> 00:51:41,930

It's just kind of just

like, just be aware.

1170

00:51:41,930 --> 00:51:42,944

And if you're aware.

1171

00:51:43,235 --> 00:51:46,485

You're going to be able to really

have the competitive advantage.

1172

00:51:47,035 --> 00:51:47,245

David Pere: Dude.

1173

00:51:47,255 --> 00:51:47,745

I love it.

1174

00:51:47,745 --> 00:51:53,355

You've dropped some bombs on this and I,

I really like your, the entrepreneurial

1175

00:51:53,355 --> 00:51:56,985

side of how you figure things out and

you overcome obstacles and you've got a

1176

00:51:56,985 --> 00:51:58,095

bunch of different streams and you're.

1177

00:51:58,365 --> 00:52:01,695

Thinking outside the box and you know,

when I, when I hit you up, I was like,

1178

00:52:01,695 --> 00:52:02,925

dude, this guy's he's killing it.

1179

00:52:02,925 --> 00:52:03,585

He does music.

1180

00:52:03,585 --> 00:52:04,265

This is awesome.

1181

00:52:04,265 --> 00:52:04,975

We were Marines.

1182

00:52:04,975 --> 00:52:05,585

Like, cool.

1183

00:52:05,975 --> 00:52:09,425

I don't know that I realized how

deep in the business side you were.

1184

00:52:09,685 --> 00:52:12,905

And this has been really, really

cool to see how insightful and how

1185

00:52:12,905 --> 00:52:15,165

thoughtful you are about the way

that you go about these things.

1186

00:52:15,585 --> 00:52:18,651

Um, I may, I may just have to convince

you to come back on sometime and

1187

00:52:18,651 --> 00:52:21,215

we go way deeper because this is,

this is a lot of fun conversation.

1188

00:52:22,040 --> 00:52:22,990

Raymond Lott: Anytime, bro.

1189

00:52:23,050 --> 00:52:23,740

Anytime, bro.

1190

00:52:23,740 --> 00:52:26,140

And you know, whatever else you

want me to talk about next time.

1191

00:52:26,140 --> 00:52:27,080

I'm totally down.

1192

00:52:27,080 --> 00:52:29,420

But yeah, man, I just have

so much respect for you.

1193

00:52:29,420 --> 00:52:32,890

I just see your grind and your

hustle and, and what you're doing for

1194

00:52:32,890 --> 00:52:37,060

this whole community and, you know,

beyond for, for serving the country.

1195

00:52:37,060 --> 00:52:38,580

So, first of all, thank you for that.

1196

00:52:38,580 --> 00:52:43,110

But then also, you're still serving,

you're still adding to the community and

1197

00:52:43,110 --> 00:52:44,740

the nation with what you're doing now.

1198

00:52:44,940 --> 00:52:47,570

So it's just that mutual

respect that I have for you too.

1199

00:52:47,570 --> 00:52:49,970

So I had to come through on the pod, bro.

1200

00:52:50,275 --> 00:52:50,725

I love it.

1201

00:52:50,725 --> 00:52:50,805

I

1202

00:52:50,815 --> 00:52:51,165

David Pere: appreciate it.

1203

00:52:51,175 --> 00:52:53,355

Where can people get ahold of you when

they want to check out your tunes?

1204

00:52:53,355 --> 00:52:53,735

Where's the best

1205

00:52:53,735 --> 00:52:54,015

Raymond Lott: place?

1206

00:52:54,965 --> 00:52:57,675

Like they told us in the military

kiss method, keep it simple.

1207

00:52:57,675 --> 00:53:00,655

Stupid everywhere at the Marine rapper.

1208

00:53:00,675 --> 00:53:03,015

If you type that in, I pop up easy

1209

00:53:03,235 --> 00:53:06,175

David Pere: TMR, Raymond

Lott, the Marine rapper.

1210

00:53:06,655 --> 00:53:08,265

And it's just, I love it.

1211

00:53:08,375 --> 00:53:10,495

So Raven, thanks for joining us today.

1212

00:53:10,495 --> 00:53:11,785

This has been phenomenal.

1213

00:53:11,815 --> 00:53:12,555

I've had a great time.

1214

00:53:12,555 --> 00:53:15,495

Thank you for tolerating my

technical difficulties in the middle

1215

00:53:15,495 --> 00:53:16,875

there, making this a very unique.

1216

00:53:18,585 --> 00:53:20,295

Raymond Lott: for tolerating

my scheduling too.

1217

00:53:20,295 --> 00:53:21,295

I really appreciate you.

1218

00:53:21,295 --> 00:53:23,735

I know it's hard on the, uh,

the holidays and stuff like that

1219

00:53:23,735 --> 00:53:25,335

and, and bear with me as well.

1220

00:53:25,335 --> 00:53:27,515

So I appreciate you much

love to you and your fans.

1221

00:53:28,085 --> 00:53:28,845

David Pere: Absolutely brother.

1222

00:53:28,925 --> 00:53:29,655

You have a great day.

Raymond Lott

Episode: 236

Raymond Lott

 

Does the struggle of breaking into the music industry sound familiar? You've been told just to keep pushing through and things will eventually fall into place. But instead, you feel frustrated and discouraged as you continue to face rejection and setbacks.

Raymond Lott, widely recognized as the Marine Rapper, is a distinguished recording artist with multiple Billboard chart-topping hits. His music, influenced by a fusion of metal, hip hop, and country, reflects his extensive service as a US Marine from 2004 to 2014, encompassing two combat tours and a deployment to Africa. Raymond's notable achievements include three Billboard hits, notably the number one hit single “The Patriot” and the number six hit single “Let's Go, Brandon.” His remarkable success and resilience in the music industry position him as a credible source of expertise in managing expectations and fostering a positive mindset, making his insights invaluable to independent musicians navigating the intricacies of the music business.

What You’ll Learn:

  • Learn the importance of emotional intelligence in the competitive music industry.
  • Uncover effective strategies for managing expectations and staying resilient in the music industry.
  • Explore the prevalence of negativity in the music industry and how to overcome it.
  • Gain valuable leadership principles from the Marine Corps that can be applied to the music industry.
  • And so much more!

Timestamp:

00:01:13 – Achieving Billboard Hits
00:02:18 – Dealing with Social Media Highs and Lows
00:03:40 – Managing Emotional Responses
00:11:49 – Raymond Lott's Marine Corps Experience
00:12:09 – Introduction to Combat Journalism
00:14:28 – Recruiting and Celebrity Invites
00:16:47 – Online Engagement and Celebrity Requests
00:18:38 – Early Life and Introduction to Music
00:23:58 – Decision to Join the Marine Corps
00:24:30 – Military Journey and Training
00:25:13 – Challenges in MOS School
00:27:09 – Deployment and Music
00:31:35 – Leveraging Music and Social Media
00:34:49 – Transmedia and Revenue Streams
00:36:49 – Importance of Ownership in the Music Industry
00:37:25 – Synchronization and Revenue Streams
00:39:41 – Treating Yourself as a Business
00:45:41 – Resilience and Overcoming Challenges
00:49:27 – Military Grit and Market Awareness
00:50:28 – The Power of Humor in Music
00:51:10 – Achieving Success 

Favorite Quote:

“Treat yourself like an IP. You're not just a musician, you're an entrepreneur. Leverage your skill as a product and find a way to monetize it.” – Raymond Lott

How to Connect with Raymond Lott:

Dive into the rhythmic world of The Mariner Rapper, where creativity knows no bounds. 

Explore his website at https://themarinerapper.com/ to discover a musical voyage like no other.

For an immersive visual experience and behind-the-scenes glimpses into his artistry, follow him on Instagram at https://www.instagram.com/themarinerapper/?hl=en

Connect with The Mariner Rapper on a professional level and delve into his journey on LinkedIn at https://www.linkedin.com/in/rlott.

Don't miss the chance to be part of this lyrical odyssey—follow The Mariner Rapper and join the rhythm that echoes through his captivating beats.

———————————————————————————–

Snag a FREE copy of my book, and get connected to the Military Millionaire community on all of your favorite platforms: https://www.frommilitarytomillionaire.com/free-book

Join The War Room Mastermind (no, not Andrew Tate's knockoff), the only mastermind exclusively for service members and veterans striving to achieve financial freedom: https://www.frommilitarytomillionaire.com/mastermind-application

#militarymillionaire

Recommended books and tools: https://www.frommilitarytomillionaire.com/kit/

SUBSCRIBE: https://bit.ly/2Q3EvfE

Website: https://www.frommilitarytomillionaire.com/start-here/

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Facebook: https://www.facebook.com/groups/militarymillionaire/

My name is David Pere, I am an active duty Marine, and have realized that service members and the working class use the phrase “I don't get paid enough” entirely too often. The reality is that most often our financial situation is self-inflicted. After having success with real estate investing, I started From Military to Millionaire to teach personal finance and real estate investing to service members and the working class. As a result, I have helped many of my readers increase their savings gap and increase their chances of achieving financial freedom!

Click here to SUBSCRIBE: https://bit.ly/2Q3EvfE to the channel for more awesome videos!

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